Q: What is the quickest way to blow your credibility with prospects?
A: Tell them you are not trying to sell them something.
There are multi-billion dollar organizations that have financial advisors and salespeople telling prospects this all day every day. And they wonder why their prospects dis-trust them.
The fact of the matter is that it is a “big fat fib” and the prospect knows it. If salespeople are not trying to sell something, why in the world are they talking to prospects? Salespeople are trying to sell a concept, sell themselves, sell an appointment, etc. etc. and the prospect knows it and it’s okay.
Breathe! It’s okay to solve people’s problems for a profit!
Role Rejection Call Reluctance is contagious and toxic throughout many sales organizations. Contributing factors may include over-identification with negative stereotypes about salespeople and feelings of guilt or shame about being in sales.
If you have an inkling that you have Role Rejection Call Reluctance, my experience is that you are not convinced of your value and the value of your product or service. It’s okay. You can do some internal work and become connected to your value. Once you “get” or embrace your value, you will be unstoppable and emotionally resilient.
Develop a unique selling proposition that conveys your value and deliver it with confidence! No more fibbing to prospects!
Both images are from iStock Photo
