Sterling Commerce Announces Sterling Selling and Fulfillment Suite


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Sterling Selling and Fulfillment Suite Addresses the Entire Inquiry-to-Cash Cycle to Drive Higher Revenues, Margins and Responsiveness

DENVER, Sterling Commerce Customer Connection – Aug. 22, 2007 — At its annual user conference, Sterling Commerce, an AT&T Inc. (NYSE:T) subsidiary, today announced the availability of the Sterling Selling and Fulfillment Suite, the industry’s most comprehensive solution for managing the entire inquiry-to-cash cycle in the manufacturing, retail, distribution and communications sectors. The Suite removes the barriers to successful customer and supplier interactions by providing a single end-to-end view of marketing, lead management, selling, orders, inventory, delivery and supply — plus returns, repairs and settlement across the supply chain.

“The Sterling Selling and Fulfillment Suite represents an innovative approach to addressing complex problems found outside the four walls of a company — problems with meeting customer, supplier and business partner demands,” said Scott Pulsipher, vice president of global product management for Sterling Commerce. “Sterling Commerce is uniquely positioned to deliver on this solution with our expertise in integration, e-commerce, distributed order management and supply chain execution. More important, our experience with more than 30,000 customers will ensure that these solutions deliver real benefits and fit today and tomorrow’s business needs.”

Sterling Selling and Fulfillment Suite provides unlimited visibility and control across an organization’s sales and fulfillment operations and enables companies to create a superior buying experience for their customers while shielding them from the complexities of the companies’ organization, channels and supply chain.

Lifetouch, an early adopter of Sterling Selling and Fulfillment Suite, demonstrates that even companies in established industries need to rethink the way they need to do business in today’s competitive, customer-centric world. The company, which has provided professional portraits for preschools, schools, houses of worship and the retail market for more than 70 years, is leveraging the suite to implement new ways to reach its customers and fulfill their orders. [See related release, “Lifetouch Selects Sterling Selling and Fulfillment Suite As Cornerstone of Strategy to Get Closer to its Customers.”]

“We have complex selling and fulfillment operations, and Sterling Selling and Fulfillment Suite is the solution that we believe provides the functionality we need to get closer to the customer while providing the needed control and visibility of our operations,” said Jay Drayton, director of information systems architecture at Lifetouch National Studios. “This will enable us to be more innovative in giving the customers what they want while also building efficiencies across our multiple territory offices, studios and partner retail studios.”

The Selling and Fulfillment Suite simplifies the complex inquiry-to-cash cycle by delivering the applications and technology to manage any demand, across any channel, for any mix of product and services, for any supply base. It is a unique set of applications for managing the entire process of inquiry to cash that consists of seven solutions:

• eStorefronts
• eCatalog and Offer Management
• Configure, Price, Quote
• Order Management
• Warehouse Management
• Transportation Management
• Supply Chain Visibility

Along with the introduction of the suite, Sterling Commerce also introduced new capabilities in both the selling and fulfillment solution bundles, including:
• The availability of Sterling Inventory Replenishment, a new product in the Sterling Multi-Channel Fulfillment solution that enables companies to create a truly collaborative replenishment process with its customers and suppliers that is a critical component of lean-inventory strategies. [See related release, “New Sterling Commerce Product Helps Companies Optimize Their Supply Chains to Improve Profitability.”]
• The availability of new merchandising and marketing capabilities in its Sterling Multi-Channel Selling solution that will drive profitable growth for businesses while optimizing the consumer experience. [See related release, “Sterling Commerce Delivers New Multi-Channel Selling Capabilities to Drive Greater Customer Loyalty and Sales.”]

About Sterling Commerce
Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps customers thrive in a global economy by connecting their business communities, processes, people and technology. More than 30,000 customers worldwide – including 80 percent of the Fortune 500 – use Sterling Commerce solutions for business process integration, multi-channel selling, and supply chain execution to improve profitability inside and outside their company walls. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 19 countries and most major cities around the world. For more information, please go to

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