South Carolina Department of Commerce Sees Success With CRM Software


Share on LinkedIn

Government agency exceeds job creation targets by 42%
with Maximizer CRM strategy

VANCOUVER, BRITISH COLUMBIA – July 24, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced that the South Carolina Department of Commerce has realized significant improvements in corporate investment and job creation by implementing a sophisticated CRM strategy powered by Maximizer CRM software. In its first year using newly-deployed customer management processes and technology, the agency has exceeded its job creation targets by 42%.

Based in Columbia, South Carolina and formed in 1991, the Department of Commerce is South Carolina’s lead agency for the growth and development of business and industry. The agency’s role is to locate new, quality investments, and expand existing investments to create wealth, jobs and to help achieve the highest quality of life for all South Carolinians. In 2005, the South Carolina Department of Commerce played a role in the creation of over 12,000 new jobs and capital investment of over 2.5 billion dollars within the state. Under mandate of the new Secretary of Commerce to choose a CRM system within a tight timeframe, the Department of Commerce researched several tools and chose Maximizer.

“We feel we’ve increased our competitiveness by focusing on delivering a very high-quality customer experience to the companies investing in our region,” said Mandy Kibler, Director of Administration, South Carolina Department of Commerce. “As we pass through our first six months of Maximizer use, the biggest gain is our ability to provide confident reporting with hard numbers. We now have the ability to utilize data and deliver more information as we work to attract new investment.”

Having made the decision to implement a standardized process for managing new investment projects and embed that process in the agency’s CRM software, South Carolina Department of Commerce had very tight timelines for implementing the technology. Working with Maximizer Software’s professional services organization, the agency delivered the new system into the hands of its project managers, complete with training in less than 30 days.

Today, South Carolina’s customer-facing project managers have a single, universally accessible system for capturing important details from each interaction with current and prospective investors in the state and its businesses. Project managers can track phone conversations, in-person meetings, email exchanges via Microsoft Outlook and easily report on the status of each investment project. Using the Maximizer CRM Web client, traveling project managers can easily log in to check on the status of their ongoing projects from any Internet connection. By breaking down the sales process into concrete steps within Maximizer, it not only reinforces the process in the minds of the team and organization, but allows the system to send reminder pop-ups for follow-up contact and other critical action steps. As a result, managers save time in completing and assigning tasks while clients receive more proactive, consistent service.

“Traditionally, it has been challenging for state and local governments to take advantage of the latest technologies in an enhanced focus on the experience they provide to their customers,” said Peter Callaghan, Chief Sales Officer, Maximizer Software. “South Carolina Department of Commerce is unique in its approach to technology adoption and it is seeing quick wins with the use of easy-to-use and administer products like Maximizer.”

Click here to view an online demonstration of Maximizer Enterprise

Or, paste the following link into your Web Browser:

About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground – an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media contact:

Craig Clark
Corporate Communications
Maximizer Software Inc.
Direct: 604.639.3608
[email protected]

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here