Social Media and Revenue


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When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. I wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. There was a wide recognition that you had to “do digital”, but it was very much separate from “marketing”.

Social media today, in a lot of organizations is like that. There’s marketing, and then there’s “social media”. In this presentation, I wanted to dig in a bit and showcase (with a lot of hands-on demos), how social media can drive actual revenue in businesses today.

I do this, in this presentation, through the lens of the 5 RPIs (Revenue Performance Indicators) that the best Revenue Performance Management practitioners use to drive their businesses. It’s a fairly long presentation, and covers a fair few topics. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it:

(click the above presentation, or this link, to view)

Republished with author's permission from original post.

Steve Woods
Steve Woods, Eloqua's chief technology officer, cofounded the company in 1999. With years of experience in software architecture, engineering and strategy, Woods is responsible for defining the technology vision at the core of Eloqua's solutions. Earlier, he worked in corporate strategy at Bain & Company and engineering at Celestica.


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