Steve Woods
Steve Woods
Steve Woods, Eloqua's chief technology officer, cofounded the company in 1999. With years of experience in software architecture, engineering and strategy, Woods is responsible for defining the technology vision at the core of Eloqua's solutions. Earlier, he worked in corporate strategy at Bain & Company and engineering at Celestica.
Pulling the Right Levers to Optimize Topline Growth: Inside Scoop with Eloqua CTO Steve Woods
CustomerThink Founder/CEO Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about Revenue Performance Management or RPM. Interview covers the following topics: What is…
Social Media and Revenue
When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it....
Bored to 3.4 Billion Tears
In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP...
5 Ways Social Media Can Drive Revenue
There's no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media...
Revenue Performance Management: Align Marketing and Sales to Optimize Top-Line Growth
Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers...
Virgin America tackles cross-identity marketing
I just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up...
Can Marketing Really be a Revenue Engine?
It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving...
The Changing Dimensions of Lead Flow
One of the more interesting ways of assessing the revenue performance of an organization that we looked at in thinking about revenue benchmarking was...
5 Things You Shouldn’t Expect from Marketing Automation
Marketing automation is becoming a vital tool in today's B2B space, as more marketers need to gain a better understanding of their customers' buying...
Sales Handoff and the Net Quality Score
One of the most controversial and challenging areas of any revenue engine is the hand-off process from marketing to sales. It is this...
How a 99 iTunes Download Can Change the B2B Software Industry
With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. This trend currently dominates the consumer market, but...
Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process....
Building Benchmarks – 3 Main Approaches
In order to build a high performance revenue management process, not only must it be instrumented and measured to allow you to understand current...
Who and What Do We Trust?
As the role of the relationship-based sales person shifts, with buyers collecting more of their information online, both prior to, and during conversations with...
5 things to do to get ready for coming communication shift
A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in...
Measuring the Unmeasurable: Influencers
One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market...
Brand Choice: “vision of perfection” or “perfect visibility”
A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly...
Text “WhoCares?” to 66863
Is Text Messaging Relevant for B2B Marketers? (this post first appeared on Destination CRM) There is a lot of discussion about whether text messaging is…
The Sales Team as a Content Testing Crucible
It's been a while since we've talked much about the topic of sales enablement, so I wanted to loop back to some interesting peripheral...
Buyer Roles, Buying Stages, and Perception Challenges
We looked earlier at the evaluation of existing content assets that can be done at each stage of the buying process, and for each...