It is a known fact that companies are not doing well and require more attention to the item that keeps them in business – selling. The concern here is that while the recession continues to drudge its way through the economy many organizations (large and small) have drastically decreased budgets for training.
Training is not the pivotal answer to creating revenues but it is a start. In a recent report from CSO Insights, 53% of those companies that conduct sales training close more business and build more value than those that do not. Simply put, investments in the sales department offer return.
However, training is vacuous if not part of a process. To compete in today’s global economy requires multiple components such as business intelligence, customer service, coaching, mentoring and facilitation. Athletes spend immense amounts of time honing their craft and organizations require similar with frontline staff. The competition is simply too intense.
With over 6 billion individuals to market to and hundreds of thousands of firms, organizations need to not only be at the top of their game but top of mind. Investing time and money in those that create relationships and illustrate the firm’s value helps to commit the strategic intent of the firms long term success.
©2010. Drew Stevens PhD. All Rights Reserved.
