ringDNA Launches Guided Selling to Remove the Guesswork from Sales in the Remote Economy


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Guided Selling uses AI to recommend next best actions for sales reps – including whom to contact, when and how to contact them, and what to say – transforming every rep into a top performer

LOS ANGELES (Sept. 17, 2020) – As all sales teams have migrated to a remote sales model, reps are now grappling with a host of new challenges while lacking the face-to-face training from managers and peers that once helped them succeed. To meet the needs of a changing sales workforce, ringDNA, the provider of award-winning sales enablement solutions, today launched Guided Selling, a product designed to replace sales guesswork with AI-powered real-time guidance. This latest addition to the ringDNA platform empowers all reps to sell like top performers by distilling data learned from billions of sales interactions into prioritized next best actions that place every rep on the shortest path to revenue.

Real-time Sales Guidance for Remote Sales Teams

Guided Selling helps sales teams improve operational and revenue efficiency, which a recent ringDNA study found was the number one need for sales teams in 2020 and beyond. Sales teams, especially those employing an account-based sales model, typically waste time building lists of accounts and contacts manually, while lacking the knowledge of which actions will drive the best outcomes. Because of this knowledge gap, a 2019 Gartner survey found that nearly 51% of sales organizations have already deployed or plan to deploy algorithmic-guided selling in the next five years. Guided Selling from ringDNA fulfills the need for real-time sales guidance by providing reps with a curated list of which accounts, leads and contacts to reach out to next, with the messaging most likely to result in revenue.

“In this new remote paradigm, companies are having to do more with less,” said ringDNA founder and CEO Howard Brown. “Guided Selling is a total game changer for sales teams, as it uses AI to focus reps on next best actions while empowering them to build stronger relationships and better solve customer problems.”

Curated Sales Playbooks Powered by Intelligence

Since 2012, ringDNA customers have engaged in billions of sales interactions using ringDNA-powered voice, email, text and associated workflows. Guided Selling builds upon the ringDNA AI-powered sales enablement platform to automate best practices at scale. Guided Selling recommends the next best account, lead or contact for reps to engage with, along with the right messaging, cadence and communication channel. This guidance provides sales training in the moment even when managers and reps are apart, empowering all reps to sell like the best of the best.

“ringDNA was a no brainer for us – it has the most seamless integration with Salesforce since it’s native, and all the analytics are right there, too,” said Danielle Pitter, Salesforce Administrator at Kazzcade. “ringDNA Guided Selling has dramatically increased our sales reps’ productivity by about 50% already. Instead of working 10 leads per hour, it’s now the same or more, but in a half hour.”

A Salesforce-Native Sales Engagement Solution

Guided Selling lives in Salesforce, maximizing companies’ CRM investment while keeping reps’ attention exactly where it needs to be. When sales development reps, account executives or customer success reps begin their day using Guided Selling, they’ll see a perfectly prioritized list of recommended actions, including calls, emails, texts and tasks. Guided Selling can dynamically shift reps’ priorities in response to sales triggers such as when a prospect fills out a form, downloads content or responds to a sales email.

And while Guided Selling ships with templates based on best practices learned from billions of sales interactions, the solution offers plenty of tactical flexibility. Real-time Salesforce dashboards help managers test and optimize cadences and messaging based on what’s working best.

Generally available today, Guided Selling by ringDNA can help your business overcome the challenges of a remote workforce, modernize your sales organization, increase sales opportunities and scale revenue growth. To learn more, please visit https://www.ringdna.com/guided-selling.

About ringDNA

ringDNA is a sales enablement platform that uses AI to help every rep sell like an expert. The leading choice for Salesforce customers like Amazon Web Services, Twilio, Hewlett Packard Enterprise and Autodesk, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more. Backed by Goldman Sachs, Bryant Stibel and Palisades Growth Capital, ringDNA was named one of the “Best Places to Work” by BuiltinLA and Comparably, and “One of The Best Privately Owned Companies in America” by Entrepreneur magazine. For more information visit www.ringdna.com or follow us on Twitter at @ringDNA.

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