Revealed: Proof That B2B Email Marketing Actually Works


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If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. For example, did you know that your ROI from B2B email marketing alone is 127%? This explains why companies are further relying on their email marketing campaigns. According to the Position² infographic, 55% of B2B businesses anticipate a boost in their email expenditure. What are the key purposes of B2B email marketing? The infographic lists these top purposes for implementing email marketing:

  1. To enhance retention, which is agreed upon by 77% of B2B businesses.
  2. For high quality lead generation, claims 40% of B2B marketers.
  3. In addition, the ROI from email marketing is approximately $44.25 per $1 spent.

Finally, Position² stresses the importance of mobile email; after all, 47% of emails are opened via a mobile device. With that being said, consider these stats:

  • 80% of email users delete an email when it is not appealing on a mobile device.
  • A large number of companies (75%) miss out on their ROI because they do not consider mobile emails.
  • When companies implement responsive design to their email marketing campaigns, the click-through rates increase up to 25%

How has email marketing played a role in your B2B business? Post your answer in the comment box after viewing the full infographic below.

b2b email marketing infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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