RepKnight is an exciting Belfast-based software start-up in the reputation monitoring, crowd-sourced news and public opinion space. Even though they have only been going 12 months and without any external funding they are already in profit and fast becoming the “go-to” company for major private and public enterprises who need high volume real-time social media tracking.
RepKnight 101
RepKnight allows you select keywords to be monitored across all the social media channels and captures all new conversations involving these topics within ten seconds of them occurring anywhere in the world. This information is summarised and presented graphically on a timeline on a dashboard which shows not only the volumes but also colour codes them according to the “sentiment” – negative, positive or neutral showing you instantly who is talking about what, what the trends are and what the sentiment is.
That’s only the start of it however. …. Read my interview for UTV with RepKnight CEO John Reid
Conclusions: RepKnight is one to watch!
RepKnight is a smart company with a very well differentiated market proposition. RepKnight are in a hot space but have proven they have a bankable proposition by their ability to win major customers so early in their evolution. The competition is fierce, with the likes of Radian6 and DataMinr, but RepKnight have stolen a march through their positioning in the high-volume real time automated sentiment analysis space. If John Reid and his team can keep focussed then there will be no shortage of potential suitors among the global media players.
RepKnight Screenshots
RepKnight Dashboard for US Republican Party Primaries (Keyword: GOP)
RepKnight Dashboard for the Occupy Protests (Keyword: Occupy)
More Info and links about RepKnight
RepKnight website: http://www.repknight.com/
Start-Up Interview: RepKnight CEO, John Reid (Synci NI: April 2011)
See also my article on Building an Integrated Social Media Dashboard.
