RepKnight creating a storm in social media monitoring


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RepKnight is an exciting Belfast-based software start-up in the reputation monitoring, crowd-sourced news and public opinion space. Even though they have only been going 12 months and without any external funding they are already in profit and fast becoming the “go-to” company for major private and public enterprises who need high volume real-time social media tracking.

Social Media Monitoring

RepKnight 101

RepKnight allows you select keywords to be monitored across all the social media channels and captures all new conversations involving these topics within ten seconds of them occurring anywhere in the world. This information is summarised and presented graphically on a timeline on a dashboard which shows not only the volumes but also colour codes them according to the “sentiment” – negative, positive or neutral showing you instantly who is talking about what, what the trends are and what the sentiment is.

That’s only the start of it however. …. Read my interview for UTV with RepKnight CEO John Reid

Conclusions: RepKnight is one to watch!

RepKnight is a smart company with a very well differentiated market proposition. RepKnight are in a hot space but have proven they have a bankable proposition by their ability to win major customers so early in their evolution. The competition is fierce, with the likes of Radian6 and DataMinr, but RepKnight have stolen a march through their positioning in the high-volume real time automated sentiment analysis space. If John Reid and his team can keep focussed then there will be no shortage of potential suitors among the global media players.

RepKnight Screenshots

RepKnight Dashboard for US Republican Party Primaries (Keyword: GOP)

Repknight dashboard for GOP

RepKnight Dashboard for the Occupy Protests (Keyword: Occupy)

Repknight dashboard for Occupy Protests

More Info and links about RepKnight

RepKnight website:

Start-Up Interview: RepKnight CEO, John Reid (Synci NI: April 2011)

See also my article on Building an Integrated Social Media Dashboard.

Republished with author's permission from original post.

Ken Thompson
Ken Thompson specialises in four key business areas: 1. Creating High Performing Teams in enterprises including Virtual and Mobile Teams, 2. Establishing effective Collaborative Business Networks, 3. Development of graphical on-line interactive Business Dashboards and 4. What-if Simulators for organisations to support Performance Improvement, Strategy Development and Executive Team Development.


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