RELDATA Enhances Partner Program to Address Rapidly Growing Unified Storage Market


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RELDATA Partner Program Designed to Drive Reseller Sales and Competitive Advantage

PARSIPPANY, New Jersey – November 16, 2009 – RELDATA Inc. (, the leading provider of software-centric unified storage solutions, announced today its new RELDATA Partner Program with added programs and benefits for resellers of the company’s unified storage solutions.

The new partner program is designed to offer even greater support for resellers in driving incremental revenues and strengthening leadership position in one of the fastest growing segments of the IT market. According to market research firm IDC, converged IP SAN-based storage is growing 30 percent annually and will become a $3 billion market by 2011. “We are dedicated to providing our partners with the most innovative unified storage solutions that will capitalize on this market growth and provide customers with the greatest value from their storage technology purchases,” said Steven Murphy, CEO, RELDATA.

RELDATA’s new partner-centric program includes innovative marketing and financial initiatives such as
• industry-leading margins
• quarterly sales incentives
• deal registration and protection
• co-funded demand generation
• professional services revenue opportunities
• co-marketing and corporate awareness program

In addition, RELDATA has introduced a new Partner QuickStart Kit that enables partners to quickly ramp up their sales organizations and more effectively sell RELDATA’s unified storage solutions.

In an effort to support communication with its partner network, RELDATA produces a series of newsletters and channel blogs. In 2010, to further enhance the skills of their partners, the company will host a series of educational Partner Technical Symposiums that will focus on topics such as:
• Optimizing storage for virtual or cloud environments
• Virtualization or migration of data on legacy storage, and
• Deployment of affordable business continuity or disaster recovery solutions using iSCSI replication services

Channel Partners Speak Out about RELDATA

“RELDATA offers a feature-laden yet cost-effective product that provides a number of benefits including the ability to easily virtualize and manage storage,” said Bob King, co-founder and vice president, Advistor, which offers a wide range of solutions to meet current and future data storage and backup challenges, and has been named one of Entrepreneur Magazine’s Hot 500 fastest-growing businesses in America. “RELDATA’s unique model for expanding capacity without incurring additional costs delivers a huge value to our customers, and for us as a reseller the company offers attractive margins to help facilitate the growth of our business.”

“Selling RELDATA products gives us a competitive advantage for a couple of reasons. One, because we can offer a unified storage solution that handles both file and block level storage, and second, RELDATA can migrate data from legacy standards compliant storage systems, to the new system, or even leverage functional existing systems, maximizing client ROI,” said Fernando Sabio, principal, Concentus, a customer-focused IT services and solution provider. “But it’s also the people behind the product – RELDATA’s technical team is very strong and willing to work with us through pre- and post installation to make the whole process successful.”

“Having RELDATA’s products in our portfolio offers us the advantage of helping our customers future-proof their storage purchases due to the company’s save-as-you-grow model,” said Kirby Park, president, Ramsys, a provider of tiered data storage solutions, “In addition, RELDATA offers a single interface for managing both iSCSI SAN and NAS, which gives our customers a simplified management solution that conserves IT time and resources.”

“We’re seeing a direct benefit to enhancements in RELDATA’s Partner Program,” said Reid Hymas, president, RJ Sales, which offers cost-effective hardware, upgrades, peripherals and software solutions. “New features such as easy access to collateral, white papers and pricing information, for example, have certainly facilitated our sales efforts. In addition, we know we can count on RELDATA to provide the support, technical guidance and customer interaction needed to address our customers’ needs.”

“As a new RELDATA partner, we have been very pleased with how responsive the company is and willingness to do joint marketing activities to support our sales efforts,” said Kevin Reynolds, president, SiGNAL Computer Products, a growing solution provider offering expertise in the areas of storage, backup and archiving. “We’re committed to providing the best storage solutions to our customers so when RELDATA approached us, we felt the timing was perfect. RELDATA’s unified storage platform allows us to maximize our customers’ investments in existing equipment, which is key in today’s economy when everyone is concerned with utilizing what they’ve already invested in.”

“As a RELDATA partner for more than two years, we’ve found the company to be very partner-focused,” said Tom Harrity, president of Xdata, a leading integration and solution provider. “They provide excellent technical resources for customer demonstrations, presentations and evaluations, and their pricing is very partner-friendly. These benefits, combined with an innovative unified storage product that delivers performance, reliability and value, make RELDATA an important part of our solution offerings.”

“We recognize that a strong partner network is essential to growing our business, expanding our footprint and ensuring customer satisfaction,” added Murphy. “As the compelling issues of simplifying storage management and aligning storage with server virtualization efforts rapidly escalate, we are more committed than ever to making our channel partners as successful as possible in meeting their customers’ needs and delivering cost-effective unified storage solutions to the market.”

RELDATA delivers software-centric unified storage solutions that give organizations the power to seamlessly consolidate, virtualize and protect business data across multiple site and multi-vendor platforms to minimize compliance risk, reduce storage management complexity, improve data availability and business productivity while preserving current storage investments. The RELDATA Unified Storage Engine (USE) platform integrates block and file storage into a scalable, highly available, optimized storage management solution that leverages cost-effective iSCSI networks. With RELDATA, organizations can dynamically expand their existing tier one and two storage infrastructures with synchronous and asynchronous migration, replication, snapshot and mirroring, while seamlessly delivering new applications to meet their business continuity requirements and reduce administration and software licensing costs. Founded in 2005 and headquartered in Parsippany, New Jersey, RELDATA solutions are available through a global network of value added resellers. For more information, visit


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