Stuck for holiday meal ideas? Now you know about the world’s best chef — this is my special Christmas gift to you! Check out Stacey’s Blog for her favourite recipes, cooking tips and culinary trends this holiday season.
Now, is there a world’s best recipe for demand generation?
Someone asked me if I had a “recipe” for demand generation success? Even though I never thought about writing it out as a recipe, I do actually have one. Can’t claim it’s the world’s best, but it works! With one caveat though – like all good recipes, once you have the key ingredients and follow the right process, it’s really the personal touch, your own chef’s wand that makes a meal an extraordinary feast. And not to forget, ultimately, it’s the people who consume it, i.e., your prospects and leads who will decide whether to take the next bite and relish it, or not.
So the key ingredients for successful demand generation are:
- Account Mapping / Account Intelligence
- Internal and External Leads Database
- Outbound Telemarketing
- Email Marketing
- Asset-based Strategies
- Lead Generation, Lead Qualification and Lead Nurturing
You will also need:
- Ongoing leads database cleaning and maintenance
- Clear and open communication with your sales force
- A process for strategic lead progression
Make sure you focus on the 3 Ps of Demand Generation – Process, Patience and Perseverance. Take a look also at my Demand Generation Blueprint.
Happy Holidays and Best Wishes for a Successful 2011 and Beyond!
