Practical benefits of using AI for more accurate forecasting


Share on LinkedIn

Businesses use forecasts to deal with the uncertainty of the future. All around the world, companies spend billions of dollars developing proper tools and methodology for making accurate projections. Considering all the efforts that go into them, it is surprising how often projections turn out to be false. All businesses can benefit from more accurate and understandable insights into the future of their market.

After studying traditional forecast methods used in the industry, artificial intelligence companies came up with their own solutions to improve the projection accuracy. Technology can analyze multiple factors that might affect the most important aspects of your business and account for them when trying to predict future performance.

Large corporations make investments that are based, at least in part, on forecasts. Implementing the changes in your strategy takes time, so companies must invest months or years ahead of time. For instance, higher demand for products might call for investing in more efficient machines or hiring workers. These changes must be implemented gradually to have the best possible effect. That’s why companies spend so much time, energy, and money trying to predict the future.

Projections are also used to make benchmarks for business performance. Then, the benchmarks are used to measure the success and effectiveness of the company. For instance, a failure to meet revenue expectations might cause a plunge in the stock price.

Forecasting tools based on AI algorithms can predict the future with a higher degree of accuracy. This is usually achieved by machine learning, which continually analyzes past events and forecasts and uses the data to produce more accurate forecasts.

Importance of more accurate forecasting

Projections about the future usually define the overall strategy of the business. Forecasts also play a key role in calculating expected returns on investment.

Two traditional forecasting methods are qualitative and quantitative. AI tools incorporate both approaches and use them in combination with specifically trained algorithms to deliver the most accurate forecasts.

AI algorithms contain advanced calculations and do more than surface analysis of possible external factors that can affect your business.

AI vs Traditional Forecasting

Accuracy – Depending on the type of research that they’re doing, most companies use either qualitative and quantitative methods for making projections. Professional employees are usually tasked with inputting data into an Excel file, which returns the forecasts. Usually, the algorithms used to produce projections only touch the surface of many factors that can influence a company’s future performance. Creating detailed, customized algorithms that are tailored to your business needs are too expensive. They need to be designed with a nuanced understanding of the market you operate in but require too many resources. They are only accessible to the biggest players in the market. Ironically, the largest corporations are now making a switch to AI.

Artificial intelligence companies have started working on forecasting tools to find a solution for the problems associated with traditional tools. AI systems are designed to make projections within the context of the market that the company operates in. Not only that, but by analyzing their past performance, AI forecasting tools can gradually improve their accuracy. Thanks to machine learning, AI can analyze past inaccurate projections and look for areas to improve.

More comprehensive – Projections tend to be more accurate when they’re based on large quantities of data. Previously mentioned traditional forecasting tools are limited to data that humans provide. Artificial intelligence companies, on the other hand, are building solutions that can analyze any type of data. AI-based tools can analyze and quantify the meaning of a sentence or even an entire paragraph of a text.

Once the data is gathered, AI tools get to work establishing patterns based on the provided information. Once some patterns are established, AI tools can use current trends to make projections about the future.

Smarter resource allocation

Which areas are lacking and can be easily improved? This is just one example of a question that AI-based forecasts can answer.

Technology-based solutions detect and account for all the factors that might affect your company.
Also, traditional forecast methods often ignore the specificity of the industry or the product. AI algorithms can be altered and configured to account for specific differences between industries. For specialized algorithms and solutions, get in touch with any of the reputable artificial intelligence companies.


Being presentable is one of the most, if not the most important quality of the forecast. The numbers and technical nuance can be hard to follow. That’s why the best solutions built by artificial intelligence companies also include options for data visualization features.

AI forecasting tools can generate different types of charts to present projections. They can also automatically generate text to describe each data type and help the viewers make sense of what the numbers represent.

Practical Applications of AI forecasting in business

Product demand

Businesses that sell physical products depend on forecasts to organize their operations. Accurate predictions can lead to a more consistent supply of products, increased sales, and a higher degree of quality control. Most importantly, businesses can make necessary investments ahead of time, and expect greater returns on their investment.

Employee turnover

By making accurate labor supply projections, companies can avoid labor shortages. These forecasts might also raise an alarm about issues that are the causes for high employee turnover, such as low morale, insufficient pay, ineffective management.

Distribution requirements

AI tools can help you better organize your logistics. They can help you find recurring problems in your operation. Once resolved, your company will no longer risk losing any sales. Some tools also report projections for individual stores/warehouses. You can use these projections to maintain healthy levels of stock across many locations.


Any business with a long-term strategy depends on accurate forecasts to make investments. In this article, we’ve demonstrated the importance of making accurate projections.
Businesses that still rely on inaccurate forecasting methods risk losing their competitive edge. Investing in AI-powered tools is essential. Such tools can provide the insights into future of your business, which is necessary to plan ahead.

Henry Bell
Henry Bell is the Head of Product at Vendorland. He is a business technologist driving transformative growth through digital technology strategies. Henry is a highly analytical and collaborative problem solver with outstanding cross-functional skills in product leadership, application management, and data analytics.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here