Henry Bell

Augmented Reality: Enriching Customer Service Experience

Contrary to popular belief, Augmented Reality (AR) is not just a video game tool. This form of technology has a wide range of applications, especially in the field of user experience and customer service. That's exactly why the global AR market is worth well...

Improve CX with Automation: The Chatbot Revolution

Perhaps it sounds cheesy, but chatbots are revolutionizing customer service. You can hardly find a simpler technology that is more efficient in engaging users and providing them with the service they need. A chatbot can handle interactions on websites, mobile apps, social media platforms,...

5 Ways AI Is Revolutionizing Digital Marketing

Artificial Intelligence (AI) seems to be an omnipotent phenomenon that influences a wide range of industries. The global AI market is predicted to snowball in the next few years, reaching a $190.61 billion market value in 2025. That's possible because AI covers everything from...

How to Use AI in B2B Marketing: 7 Tips and Tricks

Artificial Intelligence (AI) is the process of programming a computer to make decisions for itself. This type of independent and self-learning system has a wide range of applications in modern business, including B2B marketing. Although it's still in the early stages of development and...

5 Practical Strategies For Customer Retention

Thanks to the growth of ecommerce, there’s an increased pressure on individual ecommerce stores to keep up with the latest trends or risk going out of business. Online stores, whether they are very niche and serve a very specific base of customers, or something...

How to make the most out of disruption in retail

It’s an exciting time for retailers. New disruptions in the marketplace dramatically change the face of the business, and it feels like the industry evolves at a faster rate every year. But consumers are the driving force behind this process. According to Deloitte’s 2022 retail...

The role of Intelligent Automation in improving customer experience

When it comes to purchasing most goods and services, modern users have more options than they ever had in the past. Sometimes users have hundreds of options, so businesses need to stand out. This can be achieved by understanding their customers and taking care...

Practical benefits of using AI for more accurate forecasting

Businesses use forecasts to deal with the uncertainty of the future. All around the world, companies spend billions of dollars developing proper tools and methodology for making accurate projections. Considering all the efforts that go into them, it is surprising how often projections turn...

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