ORION Marketing Group, Inc., Launches PhysiciansDirect


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San Antonio, Texas– ORION Marketing Group, Inc. Announces PhysiciansDirect – a New Sales Force Productivity Initiative for the Pharmaceutical Industry.

Meaningful physician interaction is high on the radar of every pharmaceutical company in an increasingly competitive environment for the physician’s time. PhysiciansDirect increases physician interaction and sales opportunities while reducing SG&A expense. The initiative integrates a customized physicians support center with ORION’s browser based physician contact management software to increase physician interaction.

Joseph Seringer, president of ORION Marketing Group, Inc., explained, “The key to success is giving physicians a convenient, off-hour and interactive product detail, while providing complete sales force visibility.”

“Physicians need a convenient way of getting drug information and sales representatives need to develop these interactions into value added, sales opportunities,” Seringer said. ORION’s proprietary contact management software provides this capability and gives the pharmaceutical industry a cost-effective initiative to reach physicians.

The PhysiciansDirect Contact Management software will be customized to each company’s individual marketing programs and web based for easy pharmaceutical representative access.

ORION Marketing Group, Inc. (www.orionmkt.com) is a leading provider of front-line sales and services programs for Fortune 500 clients. By employing a multi-channel CRM effort, ORION has successfully enhanced client ROI over hundreds of client engagements.

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