New Job? We Have an App for That


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Few people would be advised to “phone it in” when applying for that dream job, but now one of the nation’s largest retailers is encouraging just that.

Macy’s Inc. on Jan. 4 announced plans to add 725 positions over the next two years. These jobs will support its fast-growing online businesses, and

The positions are being added in New York, Atlanta and San Francisco, and much has been reported in terms of the department store chain’s recovery following a holiday season that started as a question mark and ended on an exclamation point.

But within Macy’s press release about the new online jobs is a parenthetical reference that caught my attention: It is creating a multichannel, digital platform where people can apply, including from their mobile phones.

The recruiting strategy will feature a micro website within that is scheduled for launch by the end of January. Down the road, Macy’s will provide job applicants the option to apply for positions via their mobile devices, while also registering for email notifications or sending job openings to friends. By spring, plans are for career information to be available through leading social networking sites.

The growth of Macy’s online business is significant – it rose 29 percent in the first 10 months of the fiscal year, compared with the same period a year before. And the retailer, much as it has redefined the image of the department store, is looking at the task of fueling online growth through a new, more appropriate, lens.

Macy’s hiring process may eliminate some of the earlier formalities associated with traditional job recruitment, but it is speaking to its target demographic of tech-savvy, creative people in their native tongue. And importantly these workers – from merchandising to marketing – will all serve a venture where business is, increasingly, phoned in.

Lisa Biank Fasig
Lisa leads the creation of editorials and feature stories for COLLOQUY and oversees the work of contributing editors and writers. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends. A background in graphic design enables her to see ideas in three dimensions and tell the story visually.


  1. With the fast development in technology, people are ever looking for means of reducing paperwork. Many employers are accepting people to be sending their jobs application online. People who are still searching for employment had been incurring great expenses but there is hope with introduction of online application program. Through this method, one can manage to look for job easily since they don’t have to keep moving up and down physically.


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