Lisa Biank Fasig
Lisa Biank Fasig
Lisa leads the creation of editorials and feature stories for COLLOQUY and oversees the work of contributing editors and writers. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends. A background in graphic design enables her to see ideas in three dimensions and tell the story visually.
Saying No, Thank You, to Bad Customer Relations
Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice. And I do mean Nice, as in...
What Helen Gurley Brown Taught Women About Loyalty
In retrospect, the change was as evident as the hair carpeting Burt Reynolds' naked midriff. When Helen Gurley Brown took over Cosmopolitan in 1965, the...
When Choosing Means Losing Time
On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand...
This Mother’s Day, Say It with Plastic?
Every year we spend billions of dollars trying to find a way to thank our mothers for labor pains and unconditional love, but it...
Kroger’s Prescription for Phone Relief
Anyone who regularly goes to the pharmacy knows that the sound of a ringing phone is as prevalent as the rattle of bottled pills....
Are Best Buy’s Best Days Behind It?
The news that Best Buy CEO Brian Dunn left the company today created quite a stir across Wall Street and the retail sector. It...
Can Penney’s Squareness Lead to Loyalty?
Being fair and being loyal are not the same thing. But can one engender the other? The question hit me when reviewing J.C. Penney's annual...
Ford’s Options – When Stock Revs Up Workers
As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts...
Kroger’s Loyalty Plan is Fuel for Thought
The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the...
Building Loyalty the Hsieh Way
Perhaps it has something to do with our general fondness for footwear and do-goodery, because when it comes to delivering a positive image, Zappos.com...
Life (and Honda) Moves Pretty Fast
Matthew Broderick is giving us a time-out during the Super Bowl, and for a middle-aged, recession-weary public, the timing couldn't be better. Broderick, if you...
My Rich Best Friend, Apple
Apple Inc. posted its largest quarterly profit ever on Jan. 24. So good, in fact, that it places the iPhone maker among an elite...
The World Would Like to Buy a Coke
Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to...
I Scream for a Social Ice Cream Party
One does not have to live in Cincinnati to be familiar with one of its greatest brands, Graeter's Ice Cream. The rich, chocolate-chunky treat...
Wikipedia: Pennies for Our Thoughts
Even at this time of year, there is no rest for the Wiki. Wikipedia, the online encyclopedia that allows collaborative editing of its content, is...
A Snowman’s Chance in Winning Trust
There are many ways a social media user can get snowed these days. For instance, while Facebook succeeded in frosting its members by secretly...
Words of Mouth with Friends
Alec Baldwin's recent run-in with an American Airline flight attendant triggered one immediate need as I read of the unfolding events live on Twitter:...
Does Wall Street Go Krogering?
Are stock analysts loyal Kroger customers? Perhaps they would be if they could be. Kroger Co. often likes to refer to "loyal households" when discussing...
Best Buys are After Five in Fox Point
Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening – and we mean all evening...
Is Facebook Following Me?
Why would someone who I have not seen in about 10 years want to post where I live on Facebook? I kept asking this question...