Lisa Biank Fasig

Saying No, Thank You, to Bad Customer Relations

Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice. And I do mean Nice, as in the jewel of southern France. According to a story in NBC News, the Le Petite Syrah café in Nice will charge...

What Helen Gurley Brown Taught Women About Loyalty

In retrospect, the change was as evident as the hair carpeting Burt Reynolds' naked midriff. When Helen Gurley Brown took over Cosmopolitan in 1965, the family magazine was failing, with a circulation of less than 800,000. By the 1980s, after turning into a magazine for...

When Choosing Means Losing Time

On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma: Which two of the ceramic birds should I choose as Mother's Day...

This Mother’s Day, Say It with Plastic?

Every year we spend billions of dollars trying to find a way to thank our mothers for labor pains and unconditional love, but it turns out our primary display of affection may be hurting the greatest mother of them all. Talking about Mother Nature, of...

Kroger’s Prescription for Phone Relief

Anyone who regularly goes to the pharmacy knows that the sound of a ringing phone is as prevalent as the rattle of bottled pills. Now Kroger Co. is testing a program to eliminate the jangle of the bell, while hopefully increasing the jingle of...

Are Best Buy’s Best Days Behind It?

The news that Best Buy CEO Brian Dunn left the company today created quite a stir across Wall Street and the retail sector. It may also have consumers looking forward to the days when Best Buy was the deserved sweetheart in the home electronics...

Can Penney’s Squareness Lead to Loyalty?

Being fair and being loyal are not the same thing. But can one engender the other? The question hit me when reviewing J.C. Penney's annual report, which reveals that its heady new pricing strategy, called Fair and Square, could produce a fair number of zeros...

Ford’s Options – When Stock Revs Up Workers

As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the automaker's CEO. But Ford's autoworkers are a different matter, and chances are they'll be hopping mad about Alan...

Kroger’s Loyalty Plan is Fuel for Thought

The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the results will have as much to do with filled carts as filled gas tanks. The Cincinnati-based chain, which operates about 2,500...

Building Loyalty the Hsieh Way

Perhaps it has something to do with our general fondness for footwear and do-goodery, because when it comes to delivering a positive image, Zappos.com walks pretty tall even if the headlines are bad. Zappos.com recently announced that it was the victim of a data breach...

Life (and Honda) Moves Pretty Fast

Matthew Broderick is giving us a time-out during the Super Bowl, and for a middle-aged, recession-weary public, the timing couldn't be better. Broderick, if you haven't heard, is reviving Ferris Bueller, the school-cutting, life-loving teen of the 1986 movie. It is for just a brief...

My Rich Best Friend, Apple

Apple Inc. posted its largest quarterly profit ever on Jan. 24. So good, in fact, that it places the iPhone maker among an elite group populated by very few, including oil companies. Hearing the news, I suddenly wondered if Apple's super-rich status would degrade its...

The World Would Like to Buy a Coke

Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to world's best brand – again. According to Interbrand's annual Best Global Brands report, Coca-Cola once more tops the charts as the...

I Scream for a Social Ice Cream Party

One does not have to live in Cincinnati to be familiar with one of its greatest brands, Graeter's Ice Cream. The rich, chocolate-chunky treat has earned a national following, including major media coverage, due entirely to its quality and taste. (That said, endorsements from...

Wikipedia: Pennies for Our Thoughts

Even at this time of year, there is no rest for the Wiki. Wikipedia, the online encyclopedia that allows collaborative editing of its content, is seeking funds to cover its operations. This is because Wikipedia is a non-profit. Anyone who visits the site regularly, and...

A Snowman’s Chance in Winning Trust

There are many ways a social media user can get snowed these days. For instance, while Facebook succeeded in frosting its members by secretly tracking their behavior, LinkedIn has warmed our hearts by sending us frosty greetings disguised as personal tracking. The greeting comes in...

Words of Mouth with Friends

Alec Baldwin's recent run-in with an American Airline flight attendant triggered one immediate need as I read of the unfolding events live on Twitter: I must learn more about Words with Friends! For those who have been in quarantine or off the grid, here is...

Does Wall Street Go Krogering?

Are stock analysts loyal Kroger customers? Perhaps they would be if they could be. Kroger Co. often likes to refer to "loyal households" when discussing its earnings performance with analysts, since these consumers tend to spend more. Loyal households, for instance, can be credited with...

Best Buys are After Five in Fox Point

Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening – and we mean all evening – should stop complaining to their managers and instead write their councilmen. Lawmakers do have the power to control store hours,...

Is Facebook Following Me?

Why would someone who I have not seen in about 10 years want to post where I live on Facebook? I kept asking this question as I looked at a post from a former work associate; a post to which Facebook alerted me. The message...

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