MyLifeBrand Launches in Beta


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Social network browser platform removes invite-only access

SEATTLE (August 22, 2007) – MyLifeBrand (, the new social platform which lets users aggregate and manage their favorite social networks, communities, services and friends on one site, announced today that they have moved to Beta with a number of new features and services, including removing the invite requirement for members. MyLifeBrand has also added a blog to their new home page that introduces in detail all of their new features and services. MyLifeBrand publicly launched in June this year in Alpha mode. MyLifeBrand now in Beta currently reaches over 500,000 members, is generating revenue and has hundreds of communities on board ranging across all interests from Utah Jazz, World Vision, Foursquare Church, LA Opera to Messe Frankfurt the largest trade show operator in the world.

MyLifeBrand is the first social solution to merge three distinct services into one comprehensive social platform: 1) social network aggregation, 2) white label community tools, and 3) a cross community marketing platform. MyLifeBrand has quickly become a leader in social network aggregation, providing a rich social browser that enables users to auto-login to, and browse, their favorite social networks along with the ability to manage and message their friends across all of their social networks – all from one place. Throughout the application process in Alpha, thousands of applicants voiced their dire need for an easier, more centralized way to manage their disparate social networks and friends. MyLifeBrand answers that need.

MyLifeBrand goes far beyond social network aggregation by providing users across all spectrums the most comprehensive customization and management tools for their communities including the complete importing of their existing websites and their other existing social pages. Partner communities are also finding that enabling their members to access other social networks and friends from within their own community results in greater stickiness and activity. MyLifeBrand also works directly with community partners to create marketing campaigns that drive greater member activity and enrollment. In addition, the communities that are coming online are doing so with their entire member base allowing MyLifeBrand to scale membership thousands at a time.

The third major aspect of MyLifeBrand is how it operates as a social marketing platform enabling communities (and niche networks of all kinds) to reach across community and market segments to build awareness, traffic and membership for each individual community. Additionally it expects to soon introduce a self-serve advertisement bidding model for communities seeking to advertise across MyLifeBrand’s growing network of communities. MyLifeBrand also offers its communities a dedicated and customized log-in URL and landing page which includes a customizable and syndicatible community widget comprised of that community’s featured content.

“We feel we are creating a social platform that connects not only people with their friends, social networks and services,” explains Jeff S. Jani, CEO of MyLifeBrand, “but also connects communities with tools to embrace the Web 2.0 transition and reach market segments and demographics across hundreds and eventually thousands of complimentary communities.”

On MyLifeBrand, communities have a high degree of customization available to them ranging from creating community themed video challenges, to community branded video channels, to geographically positioned channels across a Google-style map feature. Communities have a higher degree of control, as compared to traditional social networks, over managing their membership as well, including a robust messaging platform and mobile services that allow them to capture new members to their MyLifeBrand community. MyLifeBrand also rewards both communities and members with revenue. Community partners are rewarded with an ad revenue share and individual members earn rewards points convertible to cash just for building their friends’ list.

Beyond social networks, niche networks and communities, MyLifeBrand anticipates aggregating a variety of other favorite consumer services such as Amazon, Craigslist, and eBay shortly.

MyLifeBrand is aiming to be the one digital social browser platform, from Web to mobile, for all of its user’s social communities and services, delivering a complete social experience.

MyLifeBrand…your life…online.

About MyLifeBrand
MyLifeBrand is an online community platform that provides a no cost turn-key online community creation solution consisting of rich tools and services to large member online and offline networks across major global brands, niche, and micro communities. MyLifeBrand provides the individual consumer a unified way for them to aggregate, create, manage and navigate between their favorite social networks as well as ones created on MyLifeBrand. This provides a centralized site for messaging and managing user content across several networks. MyLifeBrand delivers both the community creator and member a way to generate revenue through sharing of advertising.

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