More than 50% of consumers is open for crowd service

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Steven Van Belleghem
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A few months ago, I published a research report on self service as a next step in customer service. Crowd service is also part of the future of customer service.

In fact, the research report showed that a large group of consumers is very open towards crowd service.

This short video, shows you the impressive stats:

To summarize:

  • 55% would like to ask other consumers questions on a forum
  • 48% would like to receive help from other consumers
  • 58% would love to help others with their questions

Republished with author's permission from original post.

Steven Van Belleghem
B-Conversational
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
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