Steven Van Belleghem
Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
The Customer Loyalty Flywheel
‘What should we do to make our customers more loyal to our brand?’: this is probably one of the oldest questions that companies ask...
The 10 hottest Customer Experience (CX) trends for 2024
At the end of each year, I like to take some time to think about what I believe will be the most significant Customer...
10 top books about creating a customer culture that delivers
Every company wants to make its customers happy but, in reality, few really succeed. The intentions are there, but the execution tends to be...
How this construction company became a Shining Diamond in customer experience
If there is one sector where there is still room to grow in terms of customer focus, it surely is the construction sector. I...
10 things you can learn from Disney about creating a magical CX
If you want to understand the enormity of the scale of their services, here’s a pretty mind-blowing visualization: By TitleMax.com Last year, the Walt Disney…
How do you get your employees excited about helping customers?
Picture this: you are an employee of a company, and you get an invitation from top management to attend a meeting about customer experience....
Dear CEO, to understand the customer, you have to become the customer
Customer anthropology I had to think back to that story, when I recently learned that Brian Chesky, the CEO of... The post Dear CEO, to…
Nike’s Secret Recipe: Unlocking the Magic Behind their Revolutionary CX
As one of the titans in the sports industry, Nike deeply understands how to create an extraordinary customer experience to connect with its consumers...
Three things we can learn from Patagonia’s customer culture
In the hopes of inspiring companies all over the world to make that transition into a bright and shiny diamond,... The post Three things we…
What CX leaders should know about artificial empathy
June 27, 2023 Add to rss feed Lately, there has been a...
First Principles Thinking: The Secret Sauce Behind Apple’s CX Success
June 06, 2023 Add to rss feed The entire world is talk...
5 ways to create a strong customer centric culture
June 06, 2023 Add to rss feed Having a customer centri...
5 thing we can learn from McDonalds about creating a fantastic customer experience
May 26, 2023 Add to rss feed When people think about g...
What brands should do today to keep themselves relevant in the era of Generative AI
April 25, 2023 Add to rss feed Over the years, persona...
This is what ChatGPT will mean for customer experience
April 18, 2023 Add to rss feed People are talking and ...
5 unique lessons from top CX brand Glossier
March 27, 2023 Add to rss feed The story of the Glossi...
5 non-obvious CX-driven companies that have expanded their influence sphere
March 20, 2023 Add to rss feed For the past few weeks,...
A story about Indian Customer Culture: Impactful CX in turbulent times
March 01, 2023 Add to rss feed “In the US, entrepreneu...
Why the supplier experience is crucial for creating fantastic CX
February 27, 2023 Add to rss feed Though there is so m...
Why you need to train your team in the basics of customer experience communication
February 14, 2023 Add to rss feed Today, all of us are...