It’s not uncommon for online shoppers to encounter problems making web- or app-based purchases, and when there’s no easy way to connect with Customer Service, shoppers end up frustrated and more likely to abandon the purchase and complain about your brand. Instead, a new study from VHT reveals that shoppers would welcome an easy-to-access, web and mobile callback solution enough that it would change the way they look at the brand — and how often they shop that brand:
- 94.3% of shoppers would shop more often on websites or apps with embedded callback features
- Nearly 45% would consider paying more if a website or app had this feature
- Over 76% would choose a brand over a competitor because of this Customer Service solution
Conducted by The Adcom Group, the full report is available now. Download the report
