MetaCX Announces Ambitious Plans To Digitally Transform B2B Supplier/Buyer Relationships


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Available Today, MetaCX Integration Hub, Phase 1 of Three-Part Plan, Offers Integration With Over 200 SaaS Tools and Data Sources To Enrich Joint Success Planning and Customer Collaboration

MetaCX, the pioneer in a new outcomes-based approach for achieving shared success in B2B ecosystems, today announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies. This three-part initiative aims to unify disparate digital touchpoints as one B2B customer experience and to link data exchange and value creation between suppliers and their customers as the first B2B business network.

“For all the digital transformation achieved in B2C, we’ve seen scarcely little happening in B2B,” said Scott McCorkle, co-founder and CEO of MetaCX. “This project represents the fulfillment of our founding vision to digitally transform B2B supplier and buyer relationships by aligning companies around the outcomes they expect to achieve together with live performance data in a shared digital space that keeps everyone informed and on track.”

This vision will be fulfilled in three phases — ”Integrate,” “Consolidate” and “Converge”— with the first iteration available today:

Integrate: MetaCX Integration Hub (available now)

The MetaCX Integration Hub will provide access to over 200 SaaS tools and data sources to enrich the collaborative experience with customers across the lifecycle, with over 30 integrations available now. This includes CRM platforms like Salesforce, HubSpot and Microsoft Dynamics; customer success management platforms like Gainsight; product analytics tools like Pendo and Mixpanel; CDPs like Segment; and data warehouses like Snowflake and Google BigQuery. Integrating with these data sources makes it simple and easy for suppliers and their customers to create and monitor performance metrics aligned to outcome achievement in a shared success plan.

Consolidate: Composable Experiences

Many B2B companies deliver cumbersome customer experiences due to siloed and disconnected teams, tools and touchpoints that stand in the way of a unified experience. Phase 2 of this initiative will provide a way to compose functionality from a variety of tools as one connected experience for customers. For example, support tickets, contracts and agreements, project details, and status will be unified in one digital space centered around the target outcomes of the relationship. This shared success plan becomes a simple and coherent customer experience that consolidates all digital interactions as one.

Converge: Embedded Success Plans

For B2B, digital transformation can be defined as the blurring of distinction between a digital product and the customer experience. For SaaS companies and digital enterprises with a digital product, Phase 3 of this initiative will allow the unified experience created in the “Consolidate” phase to be embedded directly into a company’s software applications to create one digitally transformed experience, adding value to and driving engagement with core digital products.

Gartner defines the future of sales as “the permanent transformation of organizations’ sales strategies, processes and allocation of resources, moving from a seller-centric to a buyer-centric orientation and shifting from analog sales processes to hyperautomated, digital-first engagement with customers.” Contributing to this transformation is what Gartner calls “digital sales rooms,” which are integrated digital spaces composed from select data sources and applications to unify the buyer and customer experience.

The MetaCX Integration Hub, which is available today, is the first step toward full unification of the B2B customer experience. Subsequent phases of this strategy will be delivered and announced in the coming months. For more information about this initiative and to learn about the catalog of data integrations available now, visit:

About MetaCX

MetaCX transforms how suppliers and buyers collaborate and win together with shared success plans backed by live performance data. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, MetaCX helps align sales, success, account management, and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $24.5 million from Upfront Ventures, High Alpha, Greenspring, BIP Capital and Silicon Valley Bank, and is led by former executives from Salesforce, ExactTarget, Facebook, Drift, and Pendo. For more information, visit or follow the company on Twitter @metacx.

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