Marketing technology grows on a tree


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The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing the modern marketing space called The Blog Tree. It’s awesome.

And I’m not just gushing because I’m on it.

I’m gushing because I’m on it along with many of the blogs that I love and admire most.

Seriously, this is a great list, beautifully visualized. Thanks, Eloqua and JESS3!

The Blog Tree by Eloqua and JESS3

P.S. As I was getting ready to post this, I saw a terrific article on ReadWriteWeb, 3 Tips for Engaging Online Communities with Data Visualization, based on a presentation by Leslie Bradshaw of JESS3.

Her three points, which are manifestly evident in pieces such as The Blog Tree, are:

  1. Users make credibility-based decisions based on how something looks.
  2. As data becomes more abundant, the trick is not to make more noise, but to sound different (quoting Joe Chernov of Eloqua).
  3. The new frontier for organizations is not only cloud-based collaboration, but also social document sharing.

Republished with author's permission from original post.

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.


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