Evaluation Based on Completeness of Vision and Ability to Execute
SANTA CLARA, Calif. — May 19, 2008 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that Gartner, Inc. has positioned Market2Lead in the Niche Players quadrant in its report, “Magic Quadrant for Multichannel Campaign Management, 2008.” The report focuses on “vendors that offer the most relevant and compelling solutions” in the multichannel campaign management market.
Market2Lead CEO and Co-Founder Geoff Rego said, “We are pleased that Gartner recognized Market2Lead in this report. Our on-demand marketing automation platform enables users to manage multichannel campaigns without having to log into the systems of multiple vendors, such as email service and webinar providers. In addition, our software automatically nurtures leads until they are sales ready, scores them and routes them to appropriate sales channels. And our business intelligence-based marketing analytics provides the market’s only ability to determine the ROI of individual campaigns, in terms of sales opportunity dollars, without sales representative cooperation. As a result, Market2Lead enables companies to generate more revenue in less time”
Gartner Analyst Adam Sarner wrote in the Magic Quadrant report, “Multichannel campaign management processes enable companies to communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, Web sites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution … The multichannel campaign management market continues to show strong growth. Marketing automation is the fastest-growing CRM investment area, with approximately 14.7% compound annual growth rate from 2007 through 2012.”
About the Magic Quadrant
The Gartner Magic Quadrant is copyright April 2008 by Gartner, Inc., and is quoted with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
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© 2008 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
For additional information:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
[email protected]
