Market2Lead Delivers Marketers’ Nirvana — Sales Opportunity Tracking without Sales Staff Input
Unique Function in Latest Market2Lead Version Automatically Assigns Sales Opportunities to Marketing Programs
SANTA CLARA, Calif. — July 30, 2007 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that marketers can now generate accurate return on investment (ROI) data for marketing campaigns, regardless of the actions of sales representatives. Market2Lead has become the first marketing automation solution to provide automatic opportunity stage tracking by mining contact marketing activities.
Market2Lead CTO and co-founder Vikash Chauhan said, “Getting sales representatives to consistently identify the marketing campaigns that generated sales opportunities has long been a challenge, if not a source of aggravation for marketers. Yet without that data, determining the ROI of a marketing campaign has been practically impossible. Now, marketers can get the data they need regardless of the actions of sales representatives.”
Opportunity tracking is a new feature in the Summer 2007 release of Market2Lead on-demand marketing automation software. Market2Lead is not aware of any other marketing automation system that provides it. The Market2Lead opportunity tracking function uses rules configured by marketers to first choose contact records to associate with an opportunity. The function then looks at the activities of those contacts and the programs in which the contacts participated and uses marketer-configured rules to assign the opportunity to a specific marketing program. Marketers are then able to create reports that indicate the dollar values of opportunities created by each program. The entire process requires no action on the part of sales representatives.
Market2Lead’s Summer 2007 release also includes many other new features, including greater control over how data from campaigns is stored in sales force automation systems. More information about the latest version of Market2Lead’s marketing automation software-as-a-service is available at www.marke2lead.com.
About Market2Lead
Market2Lead, Inc. helps companies generate better qualified leads and close more sales. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
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© 2007 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
For additional information:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
[email protected]
