There’s been a bit of debate this past week over a change that LinkedIn has made to their ad platform and how it uses profile information.
You can read a number of posts about the changes on the web. I’d recommend:
- This post from Steve Woodruff from Connection Agent; or
- A blog post from LinkedIn addressing user feedback.
The purpose of this post is to give you specific instructions so you can review how this option is currently set in your own LinkedIn account.
Follow these steps:
1. Go into your account settings by clicking on ‘Settings’ under your name in the top right hand corner of your LinkedIn page – see the screen capture below. The red box indicates where you’ll find this option.
2. On your Account page, in the bottom right hand corner you’ll see an option called ‘Account’ click on this. Again, see the red box below in the screen capture. (Note I’ve greyed out some of my account info).
3. Once you click on Account, you’ll see a set of options load to the right, the top left hand group is called ‘Privacy Controls’. Under this option is ‘Manage Social Advertising’. See the red box below:
4. Once you click on this, a new box will appear where LinkedIn explains what this option means when it’s checked. As you can see in the screen capture below, I’ve unchecked this box. It’s a simple process to check or uncheck this option. Make sure you save any changes you make
Whether you want this checked or unchecked is entirely up to you. However you want this set, I’d encourage you to read the post from Ryan Roslansky of LinkedIn as he explains how they’ve adapted this part of LinkedIn based on user feedback.
