Mark Parker
Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.
Achieving ROI from Social Media
Where's the ROI? This is a pretty popular question from business leaders and mar/com folk. In many respects the question is driven by a...
Manage Your Social Media Assets
Recently I've had a number of customers express to me that they've lost track of a certain social media account – usually because the...
Social Media Policies Need to Account for Exit Procedures
When I'm out working with clients on either social media strategy or specifically LinkedIn I always seem to come across situations where the list...
Are Your Fans and Followers Real?
Quite a lot has been written this year about fake fans and followers on some of the largest social media platforms. Mashable wrote about...
New LinkedIn Skills Endorsement Features
Many of us have noticed the introduction of endorsements in the past week by LinkedIn. Endorsements relate to the skills and expertise that you...
The Changing Face of Sales Prospecting
A lot has been written about sales 2.0 and the impact social media is having on sales – particularly B2B. The impact is varied...
The Discipline of Listening in the Social Media Age
Harvard Business Review published an article last month titled "The Discipline of Listening" – the article was interesting on many fronts in relation to...
Clothes Hangers Go Social
There's a fierce debate going on in Australian retail regarding the online sales threat. Major retailers are under siege from the rise in online...
Top 5 Tips for Compelling LinkedIn Group Discussions
LinkedIn Group discussions are one of my favourite features on the platform – but they're also a function that is most misused. Putting aside the...
Does Social Media Increase the Risk of Staff Being Poached?
YOUR best employees are most at risk of being poached by competitors under the new rules of the modernising economy. That's because changes in the...
How User Generated Content Will Transform Residential Real Estate Sales
I've been working on a Blue Ocean Strategy presentation for The Executive Connection (Vistage) in Australia and caught up with the head of their...
Airline KLM Showcases Innovative Approach to Using Social Media
I caught a really interesting video from European airline KLM showing how you can be innovative and engage with your customers via social media. There's...
Giving a Bank Feedback re Non-Service on Twitter
I recently had cause to appeal to NAB via Twitter for assistance in resolving a business banking issue. This was an exercise in futility...
Audit Your Social Media Footprint Now
Earlier this month Jeremiah Owyang and his team at Altimeter Group published a report called "A Strategy for Managing Social Media Proliferation" – The...
Credit Unions Doing Better with Social Media than Banks
The major banks in Australia seem to get a lot of the headlines when it comes to social media – the NAB being an...
There’s People Talking About Your Brand – And Then There’s Qantas
I think it's fair to say Qantas has raised the bar on how to go atomic in the social media world. In case you...
I’m a CEO – Should I be on Twitter
This is a pretty common question and one that CEO's often ask me. It's unfortunate that a lot of the public discussion around CEO...
Augmented Reality, Social Media, and Events – An Interesting Coming of Age
I've been working on a couple of Augmented Reality mini-projects over the past few weeks as well as doing some research for a client...
Realising Value from LinkedIn Groups
LinkedIn Groups are one of my favourite features within LinkedIn. Groups are a fantastic resource for users with thousands of topics, and tens of...
The Social Ads Storm for LinkedIn
There has been a flurry of activity this week after it was revealed that LinkedIn was allowing certain profile information to be incorporated into...