NEW YORK, NY, OSLO, Norway, TOKYO, Japan – July 31, 2007: Confirmit (OSE: CONF), the world’s leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM), today announced that GMO Research has licensed the Confirmit MR platform for their international and domestic market research services. A market research agency with a growing panel and data collection business, GMO Research has licensed the Confirmit On-Demand software platform guaranteeing clients an up-time minimum of 99.7%.
Headquartered in Tokyo, GMO Research was founded as part of the GMO Internet Group (TOKYO STOCK EXCHANGE,Inc. 9449). Over the last three years, the agency has been developing its business and growing its research-only panel to over 470,000 members – one of the largest panels in Japan. From its inception, GMO Research utilized an internally developed system to survey their panelists. However, with the exponential growth of their business and need for superior security, stability, and scalability, GMO Research began a four month software review to find a complete market research platform that could deliver to its business requirements.
With plans to continue on their path of growth and increased market research activities, Confirmit was selected to power GMO Research’s increasing data collection activities for their multilingual panel. “The choice was easy. After an extensive software evaluation, we determined that Confirmit was the only viable solution available to drive our business forward,” explained Shinichi Hosokawa, CEO of GMO Research. “Confirmit met our needs across the board, including multilingual capabilities, scalability, and reliability on a single integrated and robust on-demand hosting environment.”
“Together with Confirmit, GMO Research will be able to scale their market research activities to meet and exceed their clients’ demands,” said Kjell Øksendal, Vice President of Marketing, Confirmit. “With the industry leading platform, GMO can rely on Confirmit to maintain a secure and stable environment with the best up-time performance in the industry, while GMO Research dedicates its resources to their core activities – market research and panel management.”
Confirmit’s world-class EFM and MR platform can be licensed as Confirmit On-Demand or Confirmit On-Premise. Confirmit can be implemented in both online or offline locations and comes with Confirmit Reportal bringing critical live insight into the world’s board rooms.
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Press contacts:
Kjell Øksendal, Vice President of Marketing, Confirmit, +47 91845414
Nicohlas Antram, Global Project Manager, GMO-Research, +81 3 5456 3244
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About Confirmit
Confirmit is the world’s leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker “CONF”.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media. Visit www.confirmit.com for more information.
About GMO Research
GMO Research Inc. is one of the largest online panel providers in Japan. Established in 2002, the company offers panel services to large marketing research companies in Japan and abroad. Headquartered in Tokyo, GMO Research manages a research-only panel of 470,000 people which includes various specialty panels. The panels include B2B, IT professionals, medical professionals, car ownership, and children. Other services include Home Use Tests, Face to Face interview recruitment, Panel construction support, and Online research consulting.
Interesting news, GMO is a pretty big company.