Infusionsoft Selects Centive Compel to Automate Sales Compensation Management


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LOWELL, Mass., September 29, 2008 – Centive, the leader in on-demand solutions for sales compensation and sales performance management, today announced that Infusionsoft, the leader in marketing automation software for small businesses and entrepreneurs, has selected Compel to automate their sales compensation programs.

Infusionsoft, recently named for the second year in a row to the Inc. 500 list of the fastest-growing private companies in the U.S., has seen tremendous growth in both revenues and in the size of their sales organization. Infusionsoft’s sales team grew by more than 150% in 2008, and they anticipate a similar level of growth in 2009. Preparing for that growth was a key driver in choosing Compel.

“To support our plans for rapid growth, we need a sales team that is motivated by their compensation plan and focused on meeting and exceeding sales performance targets,” said Brian Luckey, business operations manager, Infusionsoft. “Compel proved to be the best and most affordable solution for automating sales compensation and providing our sales team with real-time visibility into key earnings and performance metrics.”

Centive Compel is an on-demand Software-as-a-Service (SaaS) solution that automates the entire sales compensation process in one secure, centralized system. Compel provides powerful tools like plan modeling, commission expense forecasting, custom reporting and performance analytics to help companies optimize plan effectiveness and drive sales performance and top-line revenue growth.

Compel integrates with CRM systems to enable sales representatives and managers to forecast compensation based on opportunities within their pipeline. This integration provides Centive’s customers with full automation of the sales lifecycle –From Prospect to Paycheck™ – to ensure that sales representatives stay focused, aligned and motivated to close the right business.

“As Infusionsoft continues their tremendous growth, they recognize the limitations imposed by spreadsheet-based sales compensation solutions,” said Michael Torto, president and CEO, Centive. “Compel will provide them with tremendous efficiencies in terms of creating and managing sales compensation programs. More importantly, Compel’s secure performance dashboards will provide Infusionsoft’s sales reps and managers with earnings and attainment information to help them focus on achieving the highest levels of sale performance.”

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 6 million small businesses in America that need an easy-to-use, affordable, and powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software addresses that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit

About Centive
Centive, headquartered in Lowell, MA, is the recognized leader in on-demand sales performance management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a AppExchange certified solution, is a winner of the CODiE award for “Best Financial Software,” the CRM Excellence and Product of the Year awards from Customer Inter@ction Solutions, and the CRM WizKids Award from Beagle Research. Centive is the first and only on-demand sales compensation / sales performance management vendor to be recognized as a SAS-70 Type II service provider. To learn more about Centive, please visit or call 1-877-CENTIVE

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Centive, Compel, Inspire Performance, From Prospect to Paycheck and the Carrot logo are registered trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

Media Contact:
Cindy Martin
[email protected]

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