If good process design simplifies work, why are most approaches so complex they detract from process’ “customer-first” mission?

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Not only should good process design simplify work, it should also appeal to workers who must intuitively understand the method before they’ll embrace significant work changes that result from redesign – instead of fighting them. The Outside-In approaches – Visual Workflow, CEMM, IDEAS & Process Experience – all do the job.

So why are traditional, inside-out process design approaches complex, requiring special training to understand? And why apply them in front & back offices and service settings where knowledge workers not grasping “what’s being done to them and why” will almost automatically generate resistance to change? For the benefit of the change management industry, I guess. The growing interest in business process redesign has greatly expanded the change management community.

Of course, many approaches address these issues by deliberately not going far enough to “rock the employee boat.” But taking this tack doesn’t get companies remotely close to customer-driven process that adds significant new value to customers.

So far, the process industry as a whole seems unable to answer these questions. Which may be why interest in O-I process is growing.

Republished with author's permission from original post.

Anne Miller
Internationally respected author, speaker and seminar leader, Anne Miller teaches sales people how to increase their business; coaches CEOs and senior management to communicate successfully to key constituencies; and enables technical people to transform complex information into simpler, meaningful messages.

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