How to Adjust Your Business Approach to Make a Better Impression on Your Customers


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Making good connections with customers and developing strong business relationships is harder than ever. Everyone is short on time; every interaction matters. Here are some suggestions for different approaches to making a better impression on every customer. 

Understand Their Business Better

When you understand their business and the engine that drives it, it’s possible to see the world from their perspective. Doing this is useful because it makes it clearer what’s important to them, why, and how much importance it has. 

Some companies never take the time to consider their customers and what their business needs are. By going the extra mile in doing this, it allows you to make more relevant suggestions in a business meeting because you’ve already done your homework. 

Create Price Points That Make Sense

While going into a new market or starting a business allows your company to take a different approach, be careful not to go a step too far. If your peers have always priced services a certain way, offering different pricing may just cause confusion in potential customers’ eyes. They’re unable to easily compare apples with apples and this complicates a decision to move forward with your company. 

Find different ways to create a product or service that’s differentiated from the competition while keeping pricing clear. The value-added can be highlighted while ensuring the pricing is still competitive. 

Streamline Payments 

When payments are delayed or not deposited quickly and your company won’t move forward until funds are cleared, it’s a frustration point for customers. They’re waiting an unnecessarily long period of time to have their business check cleared before business arrangements can get firmed up.

Instead of making customers wait to hear, using a mobile system to remotely deposit payments directly from the office is far quicker. The Remote Deposit Capture (RDC) system uses smartphones and mobile app technology to digitally record check details to initiate the deposit. Using advanced fraud protection systems and smart digital processing, payments get approved for deposit processing even before they’ve been physically deposited at the local bank branch.

Set Response Times and Track Them

From the initial prospective customer contact through to new interactions with existing customers, set response times for staff to follow.

Use CRM software to track all points of contact with customers and to monitor response times. Set up a system of reminders and reporting for management to ensure that every prospective and current customer hears back from the company in a timely manner. 

While responding quickly to simple inquiries or detailed queries from customers might seem like the norm, many businesses are slack in this regard. It’s a major pain point for businesses trying to get rapid answers and hitting a communication problem. Indeed, some companies even go so far as to test out the company’s customer service response time and the usefulness of their replies before signing up.

By approaching businesses differently, it’s possible to get improved results. Speeding up response times in all regards as well as getting the pricing right reduces frustration levels and differentiates the business from competitors too.

Philip Piletic
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.


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