Hobsons Puts Powerful Education CRM Tool in Palm of Users’ Hands


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Enrollment Management Technology software leader unveils best product
on the market for usability in a mobile CRM application

CINCINNATI, OH-April 5, 2010-Hobsons, the leader in Enrollment Management
Technology (EMT) software, today announced the launch of EMTR Mobile, the
mobile version of Hobsons’ successful education-focused CRM tool. EMT Mobile
empowers admissions and enrollment professionals to access Hobsons’
Web-based CRM site on the go from their Internet-enabled wireless phones.

EMT Mobile puts the power of Hobsons’ CRM suite in the hands of its users,
wherever they may be. Clients can add, edit, or search for contacts directly
from a mobile device, accessing either contact records or an entire
communication plan. Real-time reporting capabilities offer full access to
aggregate admissions, enrollment, and retention key performance indicators.
This untethered access improves efficiency, cuts response time, and provides
enrollment management with critical student information – whenever they need
it, wherever they need it.

“When traveling admissions staff collects contact data from prospects, it’s
often difficult to send timely follow-up communication during the trip,”
said Scott Rhodes, Executive Director of University Admissions and Marketing
for Concordia University Irvine. “With Hobsons’ new mobile functionality, an
on-the-go admission counselor can enter contact data directly into our CRM
system through their mobile device. This way, the students they meet will
have follow-up communications in their inbox before they get home. This
immediate feedback leaves students impressed with our excellent customer
service and makes our counselors more effective and efficient.”

EMT Mobile is the most user-friendly mobile CRM application on the market.
The interface, designed with usability in mind, requires minimal support and
offers real-time access to the CRM system from any type of Internet-enabled

“According to the National Association for College Admission Counseling
(NACAC) State of College Admission in 2009, 98 percent of institutions still
consider travel for recruitment and field events an essential part of their
admissions budget,” said Sasha Peterson, president, Hobsons EMT. “EMT
Mobile makes contact management accessible anywhere, at anytime – whether
you are 100 or 1,000 miles away from campus. We designed this extended
functionality to help colleges and universities better serve their

Hobsons worked closely with its customers, key admission and enrollment
professionals from a range of institutions, to ensure end users have access
to the most important features on the road. The mobile interface includes a
“submit a suggestion” link inviting customers to propose new feature and
functionality ideas that might improve the application.

For more details about the EMT Mobile functionality, please visit

OJinMvaa9CvzU_vwfiry9w==> . EMT Mobile is now available to all Hobsons EMT
CRM clients, at no additional cost. Like Hobsons’ other powerful
education-specific tools, EMT Mobile is a Software as a Service (SaaS)
product that receives all subsequent updates automatically. Clients can
access EMT Mobile via all smartphones, including iPhoneR, BlackberryR,
Windows MobileR, and Google AndroidR devices.

About Hobsons
Hobsons is a premier provider of innovative technology and services
solutions that empower education professionals to manage the entire student
lifecycle from recruitment and enrollment to retention. With
end-to-end, enterprise class products built from over thirty years of
education experience and market knowledge, Hobsons helps more than 5,000
global secondary schools, colleges, and universities achieve their goals. A
Daily Mail and General Trust (DMGT) subsidiary, Hobsons is headquartered in
Cincinnati, OH with offices in Fairfax, VA, Oakland, CA, and London,

For more information about Hobsons and its complete line of technology
solutions, please visit www.hobsons.com

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