Global CEM Launch In-House Customer Experience Management Certification Training Program


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Global Customer Experience Management (CEM) Certification Program ( is the world’s first CEM certification program. Since its launch in 2006, it has been continuously running for 49 times in 18 international cities including Amsterdam, Barcelona, Brussels, Copenhagen, Frankfurt, London, Milan, Paris, Istanbul, Johannesburg, Dubai, Shanghai, Hong Kong, Bangkok, Singapore, Sydney, Los Angeles, and San Francisco. Program attendees are delegates of B2B and B2C enterprises from 61 countries on six continents, with over 50% of them are referrals or repeated customers.

The program is developed based on the U.S. patent-pending Branded CEM Method, which provides a strategic framework with 12 building blocks to formulate an effective CEM strategy. It guides enterprises to take a resource revolution by aligning customer journey mapping with brand values to maximize customer’s pleasures, derive moments of buying (MOB) and make Net Promoter Score (NPS) actionable. The Method renders a complete CEM roadmap from strategy formulation to step-by-step implementation.

With proven track record of success, Global CEM is proud to launch the In-house Customer Experience Management Certification Training Program, which is an in-house version of our public course.

For enterprises who face severe competition and see CEM a critical differentiator for their business, this program will equip their management teams and key functional heads with leading edge knowledge, research method and tools to creating their own branded experience and stay ahead of their competition. Business executives who have management or functional responsibilities to deal with customers will benefit from the course. In particular, they are:
* Department Heads of Marketing, Services, CRM, Customer Experience or Sales
* Director/ VP / GM of customer management related units
* Management Executives who take charge of corporate strategy planning and customer management development

This in-house offer is ideal for a class size of 15-25 delegates to join at the same time. Besides the advantage of working out the most preferred training dates and location, clients will also benefit from saving a vast amount of travelling budget, management hours, air-flight and accommodation cost for their delegates. Program quality is assured as it will follow the content and structure of the 2-day public certification program. Class discussions and group exercises could be more focused on your areas of concern and certification could be offered at no extra cost.

To ensure quality delivery of the program and to maximize the learning impact, Mr. Sampson Lee, founder of Global CEM, and also the inventor of the U.S. patent-pending Branded CEM Method, will partner with one of the Global CEM International Partners to conduct the training.

For further enquiries regarding the in-house program, please write to Alice Tse, Operations Director of Global CEM via [email protected] or visit


About Global CEM
Global CEM (Global Customer Experience Management Organization) helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of CEM in assessing and delivering branded and total customer experience (TCE). Global CEM International Partners are located in Europe, Asia, and North America. Our services include TCE Evaluation and CEM Certification. Website:

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