Get Smart Content Launches Oracle Marketing AppCloud Application to Enable 1:1 Personalization throughout the B2B Buyer’s Journey


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Get Smart Content Helps Marketers To Serve Targeted Content Across Channels Through Integration to Oracle Marketing Cloud

AUSTIN, TX, June 30, 2015 – Get Smart Content, a leading website segmentation and targeting platform, today announced that it has launched a Smart Content application now available in the Oracle Marketing AppCloud. This new Smart Content application helps marketers achieve personalization throughout the B2B buyer’s journey – across ads, website visits and email – using Oracle Marketing Cloud technologies. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

The Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, email, mobile, content, and social marketing with data management capabilities and activation opportunities to offer the most optimized experience, for customers.

Smart Content provides an enhanced data set, through the Oracle Data Cloud, which can enable Oracle Marketing Cloud customers with further ability to drive reach, relationships and revenue.

• REACH: From Target Segment to Website Visitor – With the Oracle Data Management Platform, enterprise business marketers are able to discover and reach new audiences through a variety of third-party behavioral, firmographic and demographic data. Smart Content connects this data to other referral and on-site data collected about a visitor to enable more personalized experiences on the website as well as provide additional targeting opportunities through acquisition activities, like display advertising.

• RELATIONSHIP: From Anonymous Website Visitor to Known Lead – Once on the website, Smart Content uses patented technology to serve personalized, dynamic content that starts to build a 1:1 relationship with visitors. By effectively motivating a visitor to complete a form, brands can quickly turn that anonymous visitor into a known lead, and key behavioral and demographic data can be passed to a customer relationship management (CRM) or marketing automation database.

• REVENUE: From Known Lead to Customer – Once leads are identified, Oracle Marketing Cloud customers can use Oracle B2B Cross-Channel Marketing to efficiently nurture those leads and move them toward a conversion. With Smart Content, personalization can extend beyond targeted emails. As leads click through from a targeted email to the brand website, their personalized experience can continue throughout their final stages of research and consideration.

“B2B marketers are on a quest to achieve 1:1 targeting throughout the buyer’s journey, and until now, the customer’s experience on the website has been a difficult one to address,” said Jim Eustace, founder and CEO of Get Smart Content. “Smart Content’s integration with The Oracle Marketing Cloud’s Oracle’s B2B Cross-Channel Marketing allows for the personalization of experiences for known leads across the web and email. Additionally, Smart Content uses data fueled by the Oracle Data Cloud, with the ability for activation through the Oracle Data Management Platform, to also personalize the web experiences of top-of-the-funnel anonymous visitors – roughly 95 percent of all visitors. In other words, it’s the important piece of the puzzle that finally enables personalization throughout the B2B buyer’s journey.”

“We are committed to helping marketers extend and optimize their technology investments by providing the industry’s most comprehensive marketing technology ecosystem,” said Ryan Buma, vice president, Oracle Marketing AppCloud. “With the addition of Smart Content, marketers using the Oracle Marketing AppCloud will now be able to extend personalization across email and the brand website – a critical point to convert visitors and leads into customers.”

Oracle Marketing Cloud customers can visit the Get Smart Content Topliners community site to install the application and begin implementing Smart Content in Oracle Marketing Cloud.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Get Smart Content
Get Smart Content is a leading website segmentation and targeting platform that enables marketers to create personalized experiences throughout the buyer’s journey. The company offers three primary products: Smart Content, Intelligence and Connections. Smart Content provides a user-friendly administrative interface to design campaigns that deliver the right content to the right person at the right time. Intelligence helps marketers turn their website and marketing data into insights by identifying top-performing content sequences, roadblocks and untapped potential to reach new customers. Connections is a suite of integrations with other marketing technologies – content management systems, web analytics, marketing automation platforms, customer relationship management solutions, third-party data providers and more – to fully enable cross-channel personalization. To learn more, visit

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit

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