Finding The Time

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Last week, while at Dreamforce, I had a conversation over coffee with a relatively new sales manager. He was excited about the job and the opportunity to move forward in his sales career.

We talked about how he spent his time. It seemed to be a flurry of activity. He wanted to go on sales calls with his people, feeling he could contribute to moving deals forward. As part of the management team, he was called to participate in any number of meetings–budget reviews, planning meetings, forecasts reviews, reviewing reports, creating reports — the list went on. Somehow, the sheer momentum of the position had caught him, he was excited, he seemed to be doing what needed to be done.

I asked him, “What are you accomplishing?”

He thought for a moment and replied, “Well I’m really busy.” He paused further, then sighed, “I’m not really sure what I am accomplishing.”

Many of us, managers and non-managers get caught up in the activities of our jobs. I struggle with it myself. Somehow momentum seems to take over, we seem to be doing more, but accomplishing less. At the end of the week, we wonder where the time went.

Busyness overtakes accomplishment and getting things done. Activity overtakes thought-fullness. Time passes, we wonder what we’ve gotten done.

  1. Do you spend time every week re-assessing your priorities for the week? Do they move you and your people forward?
  2. Do you have your daily “to-do” list? Do you update it, do you check things off?
  3. Are you spending more time with your people, coaching and developing them, than sitting in planning and review meetings?
  4. Are you spending time with customers–helping your sales people, listening to your customers, learning from them?
  5. Are you dedicating time to learn something new? Are you keeping up with news in your industry? Are you reading?
  6. Are you taking time to exercise and meditate?
  7. Are you taking time to laugh– have some fun?
  8. Are you spending time with your family?

Time is the one thing we can’t recover. When we lose it, we can never find it again. Are you making each minute count?


For a free Whitepaper on Creating Effective Strategic Partnerships, email me with your full name and email address, I’ll be glad to send you a copy. Just send the request to: [email protected], ask for Creating Effective Strategic Partnerships

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.

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