Dave Brock

The Great Reinvention!

There’s a lot of talk about the Great Resignation. Partly, a result of the changes in work resulting from pandemic, partly things that have been building in people’s attitudes toward work since years before the pandemic. We’ve seen the precursors to the Great Resignation for…

Great Design Starts From The Outside

I’ve spent some portion of my career with product designers. It has given me the opportunity to hang out with a lot of interesting people, whether they designed automobiles, airplanes, mobile devices, buildings, or even fashions. Regardless of the product, when they approached design, they…

The Future Of Work Is About More Than Work!

We are facing, possibly, the greatest transformation in the nature of work since the industrial revolution–where we moved from primarily agrarian based work to industrial work. Many think this is being driven by technology, AI/ML. While these will have impact, much like mass automation, computers,…

The Problem With The Data….

Data has always been a little problematic. Too often, we find the data that supports what the views we may have already formed. We may have problems with certain people, we find the data that supports them being the wrong people, so we can move…

Goal Attainment Is More Than Making The Number!

Over the past couple of weeks I’ve had a lot of conversations about sales performance. It’s largely driven by planning for the next calendar year. Too often, I get the comment, “People are making their numbers, but we aren’t achieving our goals!” Too often, the…

“The Joy Of Selling…,” Have We Lost It?

As a preface, my friend, Hank Barnes, wrote me saying he and several others are declaring October 12 as “World B2B Pet Peeve Day.” He asked me to contribute a post commemorating this occasion. I struggled a moment. Regular readers know that I write a…

Is This Problem Important For Your Customer To Solve?

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” For those that are left, we hope to win our…

Moving From Product Features To Insight

Recently, I was doing a workshop with a really great sales team. We were talking about how to engage prospects and customers more effectively. They enthusiastically embraced the idea that we have to talk about what customers are interested in; we have to engage customers…

Are You Important To Your Customer?

I have to admit, and apologize to a few folks, I lost it in a meeting today. We were talking about an account strategy. The sales person wanted to meet with the top executives of a very large corporation. I’d been asked to...

Value Realization, Value Positioning, Value Creation

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. The concept of the value proposition can be traced back, apparently, to a McKinsey paper written in 1988, and to Norton and…

Creating Places Where People Want To Work

A new word/concept is creeping into my vocabulary, “The Great Resignation.” I have to confess, I’m not seeing much of this in my clients–at least yet. Some are beginning to talk about it. Many friends and colleagues seem to be seeing indications of the great…

“Selling Internally,” Driving Transformation

We tend to think differently about our behaviors in engaging customers and “selling,” and how we drive change–particularly big change–within our own organizations. But in reality, the issues, challenges, and processes are very similar. We can learn a lot about driving internal change from the…

Virtual Selling Is Not The Future Of Sales! Part 2

It’s become high fashion to declare the future of selling is “virtual.” While F2F, telephone, text, and other approaches will continue to exist, everything is moving to virtual. Usually, there’s a whole bunch of data to support why this is important. For example, sales people…

Virtual Selling Is Not The Future Of Sales! Part 1

As we emerge from the pandemic, there are a lot of discussions about the future of sales. A lot of the discussion focuses on virtual selling–leveraging technologies like Zoom, Teams, and others as key engagement approaches. F2F continues to play a role, but many of…

Who Is OUR Buyer?

People like Hank Barnes, Scott Gillum, Ardath Albee, and Maureen Blandford are doing some great work in helping us rethink the question of “Who is our buyer?” In addition to helping us define our buyers in much richer terms, they are helping us think about…

Give Your Sales People What They Need!

My friend, Orrin Broberg, wrote a great post: 5 Critical Sales Enablement Mistakes To Avoid. His first point was stunning in it’s simplicity, we fail to give sales people what they need. It’s a critical issue, we have to understand, at a deep level, what…

What If You Couldn’t Discount?

How would buying and selling change if you couldn’t discount? What if the price is the price period? There would be no more, “If you give me an order by the end of the quarter, I’ll give you X% off…” or, “We’re running a promotion….”…

Thinking About Objections

Sales people have always had a bit of a weird mindset on objections. We do everything we can to avoid them. We go through all sorts of training on how to “handle” them. We rehearse scripted responses to those we anticipate might arise, crossing our…

What Is The Objective Of This Call?

Do you have a clear objective for each call/meeting you have with the customer? Is it aligned with the customer’s objectives for the call? I talk to 100’s of sales people every year. They are constantly busy making calls and having meetings, but when I…

What If We Started With A Blank Sheet Of Paper?

Buying is changing profoundly. This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Somehow, our…

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