Dave Brock

Don’t Let Your Customer Buy Because Of What Your Product Costs!

We set ourselves up for failure, we set our customers up for failure when we focus on the price–even the costs of our products and services. Sadly, most selling and much buying focuses on the wrong thing, “What’s the price?” We train our customers to…

Are You Using “Sales GPS?”

For years, we’ve become accustomed to using GPS to help us get to where we are going. I have GPS in my cars, on my bike, and on my IPhone. I used to use it only for destinations I had never been to before. Now,…

Right-Level Selling

We’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved in the buying process has…

Sales Role Specialization

A couple of people I deeply respect have written outstanding pieces arguing that we have take sales role specialization too far. Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” (There Bob goes with his “English”…

It Really Is Only About Me!

Every day, three times a day, I go through my inbox—both email and social channels. Every day, particularly in the social channels like LinkedIn, I am inundated with invitations or requests much like the following: I would like to see if there is a possibility…

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, capital equipment, electronic components, financial services, and so forth. But in each of these reviews, there is a common pattern. Whenever I ask…

Templates, Scripts, Context, and Variability

I read a fascinating discussion led by Jeff Molander on the Copy Culture. Much of the discussion revolved around how we look at best practice, finding things to copy or emulate to improve the ability for others to achieve higher levels of performance. We develop…

Trick Or Treat?

I realize it’s 2 weeks past Halloween, but I am compelled to write this post. So much of the discussion about selling and marketing seems to focus on “the tricks” of engaging customers. For example, a friend recently called my attention to a discussion, about…

Project Management And Sales Methodology

Recently, I wrote, The Next-Gen Sales Methodology. In it, I posited that project management and problem solving methods are core to a much more modern sales methodology. Be sure to read that, to understand the thinking and rationale. Let’s first understand the basics of project…

“All Sales Problems Are Pipeline Problems….”

“All sales problems are pipeline problems, and all pipeline problems are prospecting problems…….” I was having a conversation with a really smart person. He went on to say, “Ultimately, we can track most issues to how we opened the engagement…” My immediate reaction was, “Well,…

What Does This Metric Mean To Me?

We measure a lot of stuff in sales. We have all sorts of pipeline metrics, activity metrics, prospecting metrics, account, territory, retention, renewal, mix, margin, and endless other metrics. We have an entire alphabet soup of metrics, including MQL, SQL, ARR, ACV, TCV, NPS, MRR,…

A Next Gen Sales Methodology

Recently, I wrote Which Sales Methodology, suggesting the 21 plus sales methodologies may not be sufficient as we look to the future. I’m not sure I’ll present a methodology for the future, but I will suggest design principles for a Next Gen Sales Methodology. The…

Which Sales Methodology?

I’ve gone through training in countless sales methodologies. Our own company has developed and implemented sales methodologies used by thousands of sales people–though all of our work is customized to the strategies, priorities, culture/values of the organizations we work with. Today, I read an article…

What Is The Customer Completing In Their Buying Journey?

Right now, open up your CRM system. Go to the opportunity tab, look at your sales process steps. It will probably reflect critical stages and selling activities, enabling you to move through your process. Probably, it also creates a “probability assessment,” that is a likelihood…

“Manage And Coach By Results…..”

I read an article about how to be a successful sales manager. One of the pieces of “insight” was to manage and coach by results versus micromanaging or counting activities. He goes on to say, “people will find their own path to the target…..” Well,…

Getting Rid Of The “Value Proposition”

I found myself talking about a “Value Proposition.” It caused me to pause, thinking about the concept of a “Value Proposition” and whether it has meaning any more. Too often, the Value Proposition, is a sentence or two that we are trained to deliver at…

Coaching The Uncoachable

Today, I had the honor of participating in a webcast on coaching, with Lori Richardson, Jason Jordan, and Mike Kunkle. A question that rarely comes up was, “What do you do if a person is uncoachable?” This is one area of coaching where I tend…

Good Revenue And Bad Revenue

It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad revenue? Good revenue has the…

Why, What, How, Who, When, Where

We see versions of these words in different contexts. If you’ve ever been a journalist, these are the fundamental issues the journalist must address in any story. If you are a Simon Sinek fan, by now you have internalized his principles of “Start with why.”…

Culture, Values, Visible Leadership

So many of the discussions on sales and business performance focus on strategies, competitive positioning, product/service superiority, and even customer satisfaction/loyalty. As we talk about how we execute at the highest levels, depending on what a pundit is selling, the “secret” to success is the…

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