Dave Brock

Meeting And Call Planning, Getting The Most Out Of Each Meeting

I’ve been revisiting a lot of selling basics. We take for granted that people, us, understand the basic of selling. What we do, why we do it, who it’s for….. The reality is few training programs address these things well, focusing instead on how we…

Qualifying, A Primer

I’ve been writing a series of posts about selling basics. Too often, we take for granted that people understand these. We toss the words around, assuming people understand what we are talking about, what it means, and how it works. In reality, people don’t understand.…

A Forecasting Tutorial

It was surprising to see the reactions to my post, Pipeline, Tutorial. Mistakenly, I had assumed people understood the basics around pipeline management, how to use the pipeline as a tool for maximizing personal performance, and other things. They don’t, I got a lot of…

We Shouldn’t Be Surprised By “Quiet Quitting”

“Quiet quitting” isn’t so quiet anymore. It, also, isn’t that new. We’ve seen and, too often, ignored the signs of this phenomena for years. All we have to do is look at data on employee engagement, tenure/attrition, employee satisfaction. Organizational leadership has been laying the…

Pipelines, A Tutorial

Recently, a reader wrote, asking a lot of questions about pipelines–what are they, why are they important, how do we leverage them, and so forth. At first, I was surprised by the question, I think of this as basic and fundamental to selling. As I…

The Secret Formula For Prospecting…..

The other day, I wrote one of my LinkedIn whining posts. I was, once again, whining about how poorly people prospect. As usual, it generated a lot of conversation about how widespread truly ineffective prospecting is. But my friend, Mike Webster, provided a very provocative…

Do Your Sellers Have A Future?

Too many leaders seem to have given up. They take high attrition rates/turnover as “the way things are.” They manage strategies around low tenure (11 months for sellers and leaders). Low engagement, the great resignation, quiet quitting are now business constants that leaders have to…

Customers And Sellers, Conflicting Systems

I’ve been writing a series on the importance of systems thinking in buying and selling. A fundamental issue we have to understand is “What happens when two independent systems intersect and have to work together?” As we, sellers, look at the various pieces parts of…

Do Sellers Really Understand How Businesses Work?

I’ve been reflecting on projects I’ve been helping clients with over the past few years (in reality, I suspect I can trace it back further.) That coupled with conversations with hundreds of sellers and managers, I’ve come to a conclusion that even surprises me. Before…

Business Relevance

Today, I had the pleasure of working with the students of Howard Dover’s UTD Digital Prospecting class. We were talking about the importance of business relevance and acumen in engaging customers. The session was fascinating, the questions were great. I’m so happy these undergraduate students,…

Sales Enablement, Upping The Game….

Again, this is one of those posts where I have to issue a disclaimer upfront. This may be my own ignorance of programs leading sales enablement organizations are implementing. It’s driven by an observation about discussions I hear among sales enablement folks and observations from…

What Is “Value Creation?”

We know that we are supposed to create value with our customers through their buying process. But as I talk to sales people, most struggle with what that actually means. Sadly, too many sales people scratch their heads, saying, “Our product is cheaper than the…

Do Sales Enablement Professionals Need Selling Experience?

A reader wrote me, “Dave do you think sales enablement professionals need selling experience?” It’s a follow on to many of the discussions about “Do sales managers need sales experience?” My immediate reaction to both those questions was “HELL YEAH!!!!” My mind went to all…

We’ve Got The Discovery Process All Wrong!

Too often, we fail in our initial engagements with our customers. In our prospecting and discovery calls, we focus on their need for a solution–our solution. Our questions have an agenda, we want to get to talking about our solutions as quickly as possible. We…

Standing Out When The “Well Is Poisoned”

Recently, I’ve had a number of conversations with frustrated executives. CROs and CMOs want to have their teams do the right thing in engaging their prospects and customers, “The well has been poisoned!” Everyone is focused on inundating our prospects and customers with messaging through…

What Our Customers Are Trying To Learn….

As sellers, we seem to think the most important thing to our customers is learning about our products, services, and solutions. But there’s a lot more to complex B2B buying than just learning about various products and services. The list of things our customers struggle…

“A La Carte” Comp Plans

Every once in a while, some of us go to a 5-star restaurant. Rather than ordering off the menu, choosing appetizers, soups, entrees, sides, desserts, wines, piecemeal; we ask the chef to prepare a complete meal. The chef makes the choices for everything from soup…

Call Prep, Doing The Work!

It seems in virtually every professional endeavor that the prep work is as important, sometimes, more important than the actual work itself. The singular exception seems to be selling, we seem to have a predilection for one of two things–winging it or sticking to the…

Account Growth And Innovation

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. To get them to think differently, addressing problems/opportunities differently. If we succeed, we have helped the customer innovate, to rethink…

The Innovation Gray Space

Innovation is critical for all of us. It enables us to…. well, innovate. Innovation underlies change. It enables us to do new and different things, address new and different opportunities/markets, shift our strategies, products, markets. A lot is written about innovation. Much of it focuses…

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