Disney’s Innovation Approach


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From CustomerThink – Ed Muzio talks about the Disney approach to innovation. Worth a look.

Muzio talks about Dreamers, Realists, and Critics. I’ll add that dreamers have a bad rep in business – people think of dreaming as a scattered, disorganized activity. In fact, dreaming succeeds wonderfully as the first step, providing it has a context.

Realists have dreamers as their context – they can look at dreams and cite the realities that the company has to work with to achieve them. Critics have both dreamers and realists as their context – that’s why their job is so easy.

But what context does a dreamer have? Then answer is: the vision. Companies succeed at innovation when they dream in the context of where they, their industry, and the world is going.

Republished with author's permission from original post.

Thompson Morrison
Thompson Morrison has spent the last couple of decades figuring out how companies can listen better. Before co-founding FUSE, Mr. Morrison was Managing Director of AccessMedia International (AP), a consulting firm that provides strategic market analysis for the IT industry. His clients included Hewlett-Packard, Compaq, IBM, and Vignette.



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