Customer Confidentiality -How To Protect Confidential Customer Data?


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Data is the “crude oil” of the 21st century and it is quite evident why companies invest billions of dollars in R&D to understand what customers prefer. Every year thousands of surveys and research work is done just to let companies procure data of customers who are interested in their products and services. For a company to survive the steep competition it should continuously obtain new customer data as well as take measures to safeguard the data of existing ones. The personal and sensitive information of the customers must be protected because it does not just give the company an upper edge over competitors but also maintain the trust of the customers. It is fairly apparent why a loyal customer is worth hundreds of new customers. Losing out customers directly impact the revenue of the company.

Technological inventions and intervention in this regard have helped companies find ways to utilize mediums to reach out to lot more customers at one time and also deliver quality customer service. But the dark side of technology is that it has also lead to new and more complicated risks related to data and confidential information. Therefore it has become very vital that customer data is protected amid all the technological inventions and data breach risks. Here are some ways companies can utilize to protect the vital data of their customers:

1. Security Must Be The Focal Point:

You cannot rely on the IT department to maintain the security protocol and leave other departments unattended. Every department must adhere strictly to the security protocol and data safety that the risk of a data breach can be made minimal.

2. Restrict Data Access:

Every company collects some sort of customer data, hence it becomes vital to initiate data security. Data access should be restricted and employees whose job responsibility doesn’t require access to confidential information must not be given access. Companies should provide administrative access to only responsible employees.

3. Avail an SMTP service without the High Costs:

Many of the confidential information is communicated through official mails. It has been seen that companies that don’t opt for SMTP service tend to be at high risk of confidential information getting into the wrong hands. Services like makes it easy for companies to protect the confidential information sent out via mail. Phishing protection, spam filtering, outbound SMTP, cloud-based email archiving, email hosting, email backup, and other features make sure that every piece of information shared through email remains protected.

4. Secure Passwords and Safety for Data Access:

Sensitive information protection must be such that rigorous authentication policy, as well as strong password procedures, must be in place to ensure that only the authorized personnel have access to the data. The passwords should also be secured using the most advanced technology to prevent theft or unauthorized access.

5. Protect the Network:

Because information is required at every level most companies provide remote access to people. It has been noted that companies must have strong endpoint security and also restrict remote access to only the preferred personnel. Besides this, the third-party access to the network must also be checked because it is often the root cause of a security breach.

Haris Saeed
An experienced professional with more than 9 years of working experience and a performance leader in internet technologies, including -Web Research, Analysis and Architecture Search Engine Optimization.


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