Crutchfield Chooses EBillme to Provide Cash Payment Option to Customers


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WILMINGTON, Del.–May 20, 2008– Today, Crutchfield, one of the most respected retailers for home, car, and portable electronics in the world, announced that customers who shop online or through their call center can choose to pay securely with cash using eBillme, the alternative payment option which brings online banking to the eCommerce checkout.

eBillme is easy to use. When shoppers choose the option at checkout, their order is confirmed with an eBill sent to their e-mail address. Consumers simply pay the eBill through their online checking or savings account—the same way they pay utilities, loans, insurance, and other bills. The transaction occurs securely, bank to bank, with no personal or financial information required or transmitted over the Internet.

Because shoppers pay directly from their online bank account, they don’t release any financial information online. This helps consumers manage their spending and debt, while better safeguarding themselves from identity theft and fraud risks. eBillme’s Buyer Protection program takes security a step further. Provided at no cost to shoppers and retailers, the Buyer Protection features have the same or a better level of protection than premium credit cards. Protection features include a return guarantee, price guarantee, in-transit protection, and fraud protection. Consumers can shop with confidence knowing their eBillme transaction is guaranteed and protected.

Crutchfield waited to offer a cash option until they found one that made sense for their business and for their customers. eBillme met their needs, offered the right user experience and was able to integrate into the backend system faster than any other option Crutchfield has worked with on their site.

“We were pleasantly surprised at the number of transactions we saw through eBillme and the amount of revenue it generated as a new payment option,” says Deborah McPhillips, director of financial and operational analysis for Crutchfield. “The eBillme team has a personal approach to their business that fits well with our own philosophy of providing award-winning customer service.”

The increase in average order values on eBillme transactions proves that customers have found the ability to securely pay cash for purchases to be a very appealing option. The return on investment following the integration of eBillme was faster than Crutchfield had expected. “With minimal upfront investment and quick implementation time, eBillme has paid for itself in a short time period,” added McPhillips. “Our goal is to provide a superior customer experience, and eBillme has been an extension of the high level of service our shoppers have come to expect. As more of our customers look towards payment alternatives to make their purchases, we are excited about the cost savings and revenue we are realizing from integrating eBillme.”

“We value and respect the dedicated business that Crutchfield maintains and the outstanding customer service that they are known for in the industry,” says Marwan Forzley, President and CEO of eBillme. “Crutchfield had been looking for a cash-like option to offer to their customers and we were thrilled that they selected eBillme and that they are already seeing the powerful results of leveraging online banking for eCommerce checkout. We are committed to providing our retailers with a payment option that will increase their revenue, expand their customer base, and build customer brand loyalty.”
To view the full Crutchfield case study, please visit

About eBillme
eBillme™, brought to you by MODASolutions, is the only online payment solution that extends the convenience of online banking to the merchant’s checkout, reducing the security risks of shopping online for both consumers and retailers. No financial data is exposed over the Internet to the retailer, and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal, with the security and convenience of online banking. eBillme allows retailers to access the over 84 million Americans who use online banking. For more information, please visit us at

About Crutchfield
Crutchfield Corporation, which celebrates its 34th anniversary in 2008, is the nation’s oldest direct integrated marketer (catalog, Customer Care Center, and Internet) of consumer electronics products. Crutchfield has its headquarters and a popular retail store in Charlottesville. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for quality, design, and usefulness. The people who staff Crutchfield’s Customer Care Center are noted for their high integrity, product knowledge, and technical expertise. They are available by phone, e-mail, and live online chat. offers a convenient, full-service shopping destination to buyers of car and home audio/video products. is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate’s coveted “Circle of Excellence” award eight times.


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