Cresta Announces Expansion of Voice Platform Integrations to Include Hardphone Support


Share on LinkedIn

New offering brings cloud functionality and generative AI to on-premise contact centers

PALO ALTO, Calif. (September 19, 2023) – Cresta, a leading provider of generative AI for modern contact centers, today announced that it has expanded its voice platform integrations to include hardphone functionality, enabling legacy, on-premise contact centers to access the benefits of the cloud, without fully committing to a cloud transformation. 

Hardphones are hand-held, physical devices, similar to the standard desk phone (unlike software-based phones – softphones – that do not require physical hardware). Cresta’s new hardphone capabilities allow organizations with on-premise contact centers to reap the benefits of the cloud, and utilize Cresta generative AI solutions such as Agent Assist (for real-time agent guidance), Virtual Agent (to automate conversations), and Director (for full visibility into team performance and accelerated coaching). This technology enables organizations to improve CSAT (customer satisfaction), reduce AHT (average handle time), and improve conversions and sales.

“The latest breakthroughs in generative AI and LLMs have undoubtedly most benefited companies who have migrated to the cloud,” said Tim Shi, CTO and co-founder of Cresta. “However, we know that a full transition to the cloud can be a time-consuming and complex process, especially for larger, more mature organizations. With Cresta’s new hardphone integration, we are ready to distribute the latest in generative AI technology to a larger audience of customers, who may still be in the process of their migration journey.”

While softphone deployment is certainly trending upward, hardphones are still a staple in contact centers. According to Metrigy, only about 30% of organizations have shifted contact center operations to the cloud. 

“With hardphone support, Cresta is bringing something incredibly important to the market,” said Philip Kolterman, Vice President of Digital Transformation and Development at Brinks Home™, one of the largest home security and alarm monitoring companies in the U.S. “As a home security company, we’re required to utilize on-premise telephony services. Without Cresta, we would never have been able to see the benefits of a generative AI platform without the potential risks of a full migration to the cloud. Effectively half of our call center volume goes through this integration, and it’s had a tremendous impact on our organization. Not only do we have insights into customer behavior, but we are also able to ensure that real-time coaching, reinforcing processes, metrics, QA – all of the goodness of Cresta – applies consistently to all of our agents.”

To learn more about Cresta’s hardphone integration capabilities, visit the Cresta blog. For more details on Cresta’s real-time intelligence solution for contact centers, visit

About Cresta

Cresta makes every customer interaction excellent. Cresta turns real-time intelligence into real-time action to make the contact center smarter – and every agent and manager more productive. Powering customer experiences for companies like CarMax, Blue Nile, Intuit, and Porsche, Cresta is real-time AI for the real world.

Follow our blog and connect with us on LinkedIn and X.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here