Create a one-pager for your VOC program


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In my last blog post, I talked about the “Before, During, and After” of good communication planning for Voice of the Customer programs. Digging into the Before…. Before you launch a customer program, it is important to consider the internal and external (customer) communications that need to happen.

One great opportunity is to craft, post and distribute a solid one-pager about each major VOC program. The document should overview the program purpose, scope, timeline, and business impact. Here is a good example I’ve been involved with:


Krista Roseberry
VP, Consulting Services

Republished with author's permission from original post.

Krista Roseberry
Krista's responsibilities include design, implementation and reporting of customer and lost-customer studies. Playing the role of day-to-day account manager, Krista works with clients and Walker teams to design qualitative and quantitative research studies, drive the implementation of those studies, and interpret the data and analyses to formulate executive-oriented findings and recommendations.


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