Contact Organizer x CRM


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Most people confuse CRM Software with a Contact Organizer – If you are one of them, don’t feel too bad. Because of the tremendous success of CRM software, most contact management or contact organizers advertise themselves as “CRM” in one form or another just because they may have part of what a complete CRM software delivers.

There is a vast difference between Contact Organizer or Contact Manager Software and a CRM Software. Contact Managers are geared towards individuals with features limited to the needs of a single professional.

For small and growing businesses, Contact Organizers will not be able to handle the needs of a team – workgroup features, speed, security, storage, limited features for sales automation, workflow, marketing automation, customer services, integration to other products and the list goes on and on. Some Contact Managers are available for small groups of users. However, why go with Contact Manager Software when you can achieve so much more with CRM Software at a price you can afford.

The key message here is, if you use Microsoft Outlook or other e-mail systems to do e-mail and track information about your contacts and schedules, that is NOT CRM. Yes, you are better off than not having any kind of an electronic system to track your customers but you are way behind in what you can do with CRM in place.

A true CRM Software solution provides complete front office automation for Account and Contact Management, Sales , Marketing, Customer Service and Back-Office Integration.

“Contact Organizers are great for Single Professionals With Limited Needs While CRM Software provides a Full-Featured Team Solution for Growing Companies”


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