Confirmit announces creation of Confirmit Flex to extend platform functionality


Share on LinkedIn

New development platform enables fast creation of new applications

OSLO, Norway and NEW YORK, NY – November 17, 2009: Confirmit, the leading
global vendor of software for Customer Feedback, Employee Feedback and
Market Research, has announced the creation of Confirmit Flex, an innovative
new framework that will enable Confirmit, its customers and partners to
quickly create new applications for the platform. The framework opens up the
Confirmit platform to new developments that take advantage of the latest
data collection methods, design technologies and reporting requirements.

Pat Molloy, Chief Strategy Officer at Confirmit explains: “Confirmit Flex is
a huge new step for the platform. Our standard development cycle ensures the
consistently high performance, security and scalability of the platform, but
until now didn’t allow for the speed of change that customers sometimes
demand. With Confirmit Flex, we’ve created a way of building fast, agile
‘speedboats’ to run alongside the ‘super tanker’ that is the Confirmit

Confirmit Flex has two applications running in beta testing, with many
Confirmit customers taking advantage of the opportunity to get involved.

* iPhone Surveys: With an increasing number of people using iPhones to
access the Web, researchers need to ensure that their surveys provide the
same rich user experience in this environment as they do on a PC. When a
survey is opened on an iPhone, the application automatically renders the
survey into a format which takes advantage of the unique iPhone interface.
This produces an excellent user experience, improving response rates and
greater survey reach.

* GeoIocation: This application automatically pinpoints the location
of survey respondents through their IP address. Users can choose to reject
respondents who are outside their key geographies or can flag them for later
review. For enhanced clarity, Google Map and Google Earth interfaces provide
visualization of respondents’ locations. Researchers can use the application
to reduce survey fraud, providing more accurate results from Market Research

Molloy adds “The applications we have running now are great examples of what
can be achieved in an incredibly short development time. As we develop
Confirmit Flex, Confirmit’s customers and partners will be able to build
their own applications, without requiring input from Confirmit’s R&D team.
They can test, improve and manage them without compromising the core
technology in any way. It really does make Confirmit the most flexible
market research platform on the market.”


About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee
Feedback, and Market Research applications. The company has more than 200
employees and offices in Oslo (headquarters), Guildford, London, Moscow, New
York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed
through partner resellers in Barcelona, Kuwait City, Madrid, Milan,
Santiago, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies
worldwide with a wide range of software products for feedback / data
collection, panel management, data processing, analysis, and reporting.
Customers include British Airways, Dow Chemical, Farmers Insurance,
GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Intrawest, Ipsos, Nielsen,
The NPD Group, Safeco Insurance, Statoil Hydro, Symantec, Virgin Media, and
Wells Fargo. Visit for more information.

Press Contacts
Gary Schwartz, SVP Marketing: +1 212 660 1816
Pat Molloy, Chief Strategy Officer: +44 (0)1483 300 100
EMEA PR Contacts, Indigo River: Andrea Burton +44 (0)1985 850320 / Melanie
Oxford +44 (0)7515 632065
US PR Contacts, Hart Boillot: Perrin McCormick / Andrea Doeringer +1 781 893

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here