Common Sens(or) about innovation


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I do not know whether stocks will rise or fall this year, cannot predict the next weekend’s weather, and do know know how many months it will be before I see a decent movie.

But there is one thing I know with utter certainty: innovative companies will add sensors into nearly every product and service. In doing so, they will dramatically change every industry.

For a sneak preview of the changes to come, visit our new Common Sensor Innovators list. It contains links to over 100 companies that are disrupting health, fitness and related industries.

We use the phrase Common Sensor to stress the point that sensors will be everywhere: in planes, trains and buses; in your walls, floors, garden and neighborhood; in schools, offices and public buildings; in your clothes, on your skin, and – eventually – in our bodies.

Innovators on our list are monitoring vital signs of patients. Athletes are improving their performance by getting instant feedback, and real-time coaching. Weekend warriors get motivated by TVs that react to their pace and performance.

For example, iWalk provides prosthetic feet that react like human feet, instead of like artificial ones. Each senses the ankle’s position and forces in real time and reacts seamlessly. This significantly reduces the strain on the rest of a person’s body, and lets him or her life naturally and normally.

The list reads like science fiction, but it’s all happening now. Do not underestimate the changes underway.

Republished with author's permission from original post.

Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.


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