Bruce Kasanoff

The Value of Tinkering Around

People wonder how I've managed to generate over 2 million views on Slideshare, and many more on LinkedIn. The answer? By tinkering around. For example, last month I wrote an article and created a Slideshare about tinkering around. Both bombed. They were among my least-read...

How to Get 2 Million Views on Slideshare

Last June, I decided to invest some effort in sharing my ideas on Slideshare, where professionals display a wide range of presentations, infographics and reports. Since that time, my pieces have generated over 2 million views, and six times I have had the #1...

How I Hire: Keep Takers Away from Customers

Earlier this summer, Adam Grant sent me a copy of his book, Give and Take. I read it in one night, and realized that Adam might have solved a problem that has haunted my entire career: why do companies have so much trouble building...

How to Get Ahead: Lie, Cheat and Steal

For nearly 20 years, I've been listening to various theories about why companies have been so clueless in serving the needs of their customers... and why it often is so frustrating to work for a large, "successful" company. I'd like to suggest that the #1...

Chat about iBooks with a Computer

This is a fictionalized version of an Apple.com chat You are chatting with Stephanie, an Apple Expert. Stephanie: Welcome to Apple! How's it going? You: The Mac App Store tells me I need OSX 10.7 to run iBooks Author. I have 10.6.8. How do I…

Seven profitable opportunities for sensors that could reshape our world

Sensors can make your house more efficient, cars safer, ads smarters, and they'll make the next generation of entrepreneurs a tidy profit in the process. Soon, there will be more sensors in the world than all the phones and computers combined. But there's a problem:...

Are Re-marketing Ads Creepy or Convincing?

Jeff Finkelstein, founder of Customer Paradigm, was kind enough to engage in the following Q and A with me about the practice of "re-marketing," as in ads that target people who have already been to your web site, and re-market your products to them. Bruce:...

Smart Glasses Will Be to Smart Phones As PCs Were to Mainframes

When you replace your smartphone with smart glasses – and you will – the leap will be far bigger than when the world replaced mainframe computers with PCs. Sure, the early versions may be a bit disappointing, but most people don't yet realize the immense...

We Want to Suck Your Wallet Dry

(3rd in a series of articles on UnderBranding) – In the mid-90s, I was on the IBM account at Ogilvy, during the period at which IBM's brand went through a massive transformation. Worldwide, IBM fired all its agencies and gave the entire business to...

Brands Are For Employees First, Not Customers

(2nd in a series of articles on UnderBranding) – As Michael Hinshaw and I outlined in Smart Customers, Stupid Companies, the disruptive force of Social Influence means that there are almost always countless other people between a company and its customers. Imagine a jeweler trying...

Rejuvenate Your Brand with UnderBranding

(First in a series of articles on Underbranding) – Let's face it, conventional branding practices are no longer enough. For several decades, the foundations of branding efforts have been eroding. Gaping chasms have opened between companies and their customers, as the former use new...

Creepy or Convenient Personalization?

Natasha Singer's NYT article has me thinking again about how long it has taken for companies to get even a basic understanding of personalization's challenges and potential. Personalization has to first and foremost benefit the individual, but this is really hard because we're all different....

Think like a startup, or else

No matter whether you have 100,000 employees or 22, you have to think like a startup. The wave of disruptive innovation headed at us dwarfs anything our modern economy has seen before. Let me give you one example. There will be more wireless sensors in…

Facebook Was Stupid to Go Public

This article originally appeared on Technorati. Contrary to what people say, going public is the dumbest thing a hot technology company can do. Facebook will show us why, and not just because their stock has done so badly. Going public is the official transfer of…

Invisible Sensors

Imagine a house that has no visible security – no motion detectors or cameras – but that knows when someone is in the living room (raise heat to 68 degrees) or when a potential intruder is at a rear window at 3 a.m. Thanks to...

Three Ways to Look at Innovation

Disruptive innovation will push your company to more precisely segment its customers and then develop new services for each segment. The opportunities to do so are so immense, it can be paralyzing. The Three Levels of Innovation framework provides a straightforward way to start thinking...

How to lose $250,000 in sales

Chris Zane opens his insightful book, Reinventing the Wheel, as follows: How much is one customer worth to your business? For me, it's $12,500. That means that my average customer will spend $12,500 on my products and services over his or her lifetime, $5,000 of...

Going solo – are companies becoming obsolete?

Here's a fascinating comment by Doc Searls, in response to a post by VC Fred Wilson. First, Doc's reaction: What he is saying is that he (and his colleagues christina et al) are seeing an "un-coupling" of the aggregated work model – the internet is...

Chatting about iBooks 2 with a computer?

(Apple.com chat, November 12, 2012) You are chatting with Stephanie, an Apple Expert. Stephanie: Welcome to Apple! How's it going? You: The Mac App Store tells me I need OSX 10.7 to run iBooks Author. I have 10.6.8. How do I upgrade? Stephanie: I am…

Mission Impossible: Customer Service

Your mission, Jim, should you choose to accept it. Jim, you know the drill. Press the button above, and listen to your message, then read the top secret information below. Our operatives have been unable to get the information they require from eight major companies:…

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