Cloud9 Debuts With On-Demand Analytic Applications for Customers


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Pair of Breakthrough Applications Delivers on Original CRM Promise to Increase Sales

SAN MATEO, Calif., September 10, 2007 – Harnessing the power of analytics and taming it for use by mere mortals, Cloud9 Analytics made its debut today with a pair of on-demand sales analytic applications that promise to boost sales team effectiveness and increase sales, including a unique, free service that delivers key sales reports directly to sales managers’ mobile devices. Already in use by over twenty customers, including several Fortune 500 enterprises, Cloud9’s breakthrough analytic applications transform Salesforce into a selling machine that accelerates sales cycles, uncovers new revenue opportunities, promotes team selling and improves revenue predictability.

“With half of all reps missing their sales quotas and a 40 percent annual turnover rate, the sales function in most organizations is clearly broken. Though CRM systems were supposed to help, four out of five sales VPs say CRM alone does nothing to increase sales,” said Jim Dickie, Managing Partner of CSO Insights. “Cloud9 is changing this dynamic in a truly innovative way, enabling CRM to finally deliver on its original promise to increase sales.”

Cloud9 Messenger
The free Cloud9 Messenger application automatically generates weekly “What’s Changed?” reports and sends them by email to mobile devices. Cloud9 Messenger keeps sales managers up to date by detailing changes in forecast and pipeline, and calculates percent pipeline coverage for each team member, all without the need to install or configure any software.

“Sales managers today live by their BlackBerry devices, and with Cloud9 Messenger they now can unlock their CRM data, quickly spot trends and take immediate action while remaining mobile,” said Swayne Hill, CEO at Cloud9 Analytics.

Salesforce users can activate the Cloud9 Messenger application and start receiving their free weekly updates by registering at A premium version that allows subscribers to personalize their reports is also available as an extra-cost option.

Cloud9 Pipeline Accelerator
Cloud9 Pipeline Accelerator, also announced today, increases the effectiveness of sales organizations by prioritizing sales opportunities, detecting changes in the current opportunity pipeline and connecting sales reps working on similar deals. Instead of relying on gut feelings, sales managers receive analytic evidence and timely guidance on which team members and deals need attention, and helps turn “B” reps into “A” reps – the best way to increase revenues. The top four features of Cloud9 Pipeline Accelerator are:

Forecast Versus Pipeline – Trending coverage that enables sales managers to determine whether they are going to make their numbers or not.

Team Performance – Drillable organizational views display team performance at all levels of the organization.

Opportunities – “What’s changed” views bring historical lessons and knowledge to bear on today’s opportunities to prioritize and guide sales managers’ and sales reps’ actions.

Like Deals – Embedded in the Salesforce opportunity pages to foster collaboration and speed sales cycles by correlating similar deals and connecting sales reps to share success strategies (best practices).

Custom Report and Dashboards
Cloud9 is also offering Custom Reports and Dashboards, a personalization service that will deliver any custom analytic report or dashboard for just $850. Sales managers and sales operations staff can fine tune their Salesforce experience with custom, time-based metrics across all Salesforce data using any number of objects and fields, compare historical changes, including custom fields, and publish these reports and dashboards to any Cloud9 user.

How It Works – The Cloud9 Time Machine
The patent-pending Cloud9 Time Machine, a next generation analytic platform, is at the heart of all Cloud9 Analytics on-demand applications, continuously storing snapshots of Salesforce data, and automatically building a history of sales events, human behavior and market information. This analytics engine works unobtrusively behind the scenes to find relationships and discover more meaning behind the numbers, prioritizing actions for the sales team.
The Time Machine easily handles the dynamic, customizable Salesforce environment, automatically updating schemas as Salesforce users add or remove fields or make other changes to their system. Cloud9 Time Machine even handles organizational changes without blinking, enabling true, apples-to-apples comparisons before and after these hierarchical changes.

Availability and Pricing
Cloud9 Messenger is available now, and is free of charge at
The premium service costs $19.95 per user per month. Cloud9 Pipeline Accelerator will be available September 24, 2007 priced at $49.95 per user per month following a free 30-day trial. The Custom Reports and Dashboards service will be available September 24, 2007, and delivers any custom analytic report or dashboard for just $850.

About Cloud9 Analytics
Cloud9 Analytics delivers on-demand analytic applications for customers that accelerate sales cycles, uncover new revenue opportunities, promote team selling and improve revenue predictability. The patent-pending Cloud9 Time Machine that powers Cloud9 applications continuously stores snapshots of Salesforce data that would otherwise be overwritten and lost, automatically building a history of sales events, human behavior and market information. Fully integrated with Salesforce, Cloud9 applications require no knowledge of analytics, reports or dashboards, and no IT involvement to install or operate. The company is headquartered in San Mateo, California. For more information, please visit

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