Clarabridge Launches Content Mining Service, Text-Mining Industry’s First SaaS Offering


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Business Customers Can Now Adopt Commercialized Text Mining on a Subscription Basis

RESTON, Va.—June 11, 2007—Clarabridge, a text analysis software company, today introduced its Content Mining Service (CMS), the industry’s first software-as-a-service (SaaS) offering of commercialized text mining. In addition to being able to purchase and internally deploy Clarabridge’s Content Mining Platform™ (CMP), enterprise customers can now gain the same revolutionary business benefits by using CMS, Clarabridge’s first-of-its-kind hosted service via the Internet, on a subscription basis. By either method, text mining with Clarabridge enables a company to quickly and easily convert internal and external textual information such as survey verbatims, online product reviews or call-center transcripts into actionable business intelligence.

“SaaS is an increasingly popular way for businesses across industries to use software, and it’s a forward-looking move by Clarabridge to bring this model to the new field of text mining,” said Philip Russom, senior manager of research and services with The Data Warehousing Institute (TDWI). “Many business customers find that SaaS offerings provide a simpler, quicker and more affordable way to adopt new capabilities. Consequently, Clarabridge’s rollout of CMS stands to turn on another wave of businesses to text mining.”

With Clarabridge’s text analytics software, a company synthesizes “unstructured” textual information with “structured” transactional data to enhance market research, customer care, product development, quality assurance and risk management. The unprecedented text analytics made possible by either subscribing to CMS or deploying CMP enable a company to more quickly and precisely identify trends, root causes of problems and opportunities for improvement.

“We’re a business-user-focused company, and everything we do—including the launch of CMS—is intended to make it more compelling for businesses to adopt text mining,” said Sid Banerjee, chief executive officer and co-founder of Clarabridge. “Our SaaS offering is ideal, for example, for the individual department within a business that wants to immediately improve decision-making and competitive positioning by quickly adopting text mining. We will continue to innovate our products and services to specifically address the varied needs of business customers.”

Clarabridge will demonstrate CMS at Text Analytics Summit USA, June 12 and 13 in Boston. Clarabridge’s president and chief technology officer, Justin Langseth, will present twice on June 12 at the event—as part of the “Industry Technology Power Panel” panel discussion at 9:40 a.m. Eastern and on “Voice of the Customer” analytics at 4 p.m. For more information on Text Analytics Summit USA, please visit

About Clarabridge
Clarabridge enables Fortune 1000 customers to transform text into valuable information to improve market research, customer care, product development, quality assurance and risk management. Clarabridge’s award-winning software links the worlds of text analysis, search and business intelligence (BI) to enable enterprises to more quickly and intuitively leverage all of their data—internal and external, structured and unstructured—to make better business decisions. Clarabridge’s Content Mining Platform™ is the first text-mining solution to work seamlessly with standard BI applications, tools and techniques, and Clarabridge delivers the industry’s only hosted text-analysis solution with its Content Mining Service™. Clarabridge is headquartered in Reston, Virginia. For more information, visit

Cathy Palmen
Interprose Public Relations (for Clarabridge)
[email protected]

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