Centive Receives “Promising” Rating in Gartner’s Marketscope for Sales Incentive Compensation Management Software


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Centive, the leader in on-demand sales compensation management, today announced that it has received a “promising” rating in the “MarketScope for Sales Incentive Compensation Management Software” from Gartner, Inc. (NYSE: IT), the world’s leading information technology research and advisory company. Centive was one of several vendors profiled in the report, which estimates the sales compensation management software market captured approximately $250 million in revenue worldwide in 2006, and continues to grow “by at least 15% year over year.” (1)

“This impressive rating marks the latest in a series of research reports from leading analyst firms recognizing Centive’s leadership in delivering the market’s first true on-demand solution, our success in acquiring customers across a broad range of industries and our commitment to providing customers with the highest levels of service,” said Mike Torto, president and CEO at Centive. “We are excited to be recognized for our success and growth in the marketplace, but even more pleased with the strong endorsements we receive day after day from our customers.”

The Gartner MarketScope for Sales ICM provides an overview of Centive, and highlights several of the company’s accomplishments, such as achieving success as an early adopter of SaaS “by establishing visibility, winning new clients, earning references and demonstrating value.”

Gartner also provides an evaluation on the sales incentive compensation market in general, awarding an overall market rating of “promising.” This rating is based on Gartner’s finding that while the sales ICM market is relatively small, the market potential is significant and growing rapidly as “enterprises recognize the value of prepackaged Sales ICM systems.”

Centive Compel is the award-winning on-demand sales compensation management solution that automates the entire sales compensation process – “From Prospect to Paycheck®.” Compel provides a single, integrated solution for modeling, managing and optimizing sales compensation to increase plan effectiveness, sales performance, revenue and profitability.

(1) Gartner, Inc., “Marketscope for Sales Incentive Compensation Management Software, 2007” by Michael Dunne, July 30, 2007.
About MarketScope
The MarketScope is copyrighted July 2007 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a salesforce.com AppExchange certified solution, is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.

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Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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