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Voice of Customer

Do Customers Care About Your Green-ness?

John Todor -

Connect the Dots From Product to User Experience

Jeanne Bliss -

The Best New Books on Social Marketing

Graham Hill -

The Power of Customer-Generated Reviews

John Todor -

The Correlation Between Consumer-Generated Media and Sales

Vandana Ahuja -

Why Do Marketers Treat Older Customers So Badly?

Graham Hill -

The High Cost of Customer Aggravation

John Todor -

87% of Customers Would Switch to Brands That Do Good

Graham Hill -

The Era of the Empowered Consumer: Why Do Consumers Generate Content?

Vandana Ahuja -

Best Practices Aren’t Necessarily Best for Your Business

Jim Barnes -

Sprint Fires Its Unprofitable Customers

Graham Hill -

Dissatisfied? Then Just Stop Buying

Graham Hill -

Good Service Doesn’t Mean Customer-Centric

Paul Greenberg -

Peer Reviews and Consumer Behavior

Vandana Ahuja -

More “Worst Practices” in the Airline World

Howard Schneider -

The Customer Was King, and We All Seemed To Know It

Vandana Ahuja -

Trouble in Store for the iPhone

Graham Hill -

A Good Example of Customer Un-thinking

Howard Schneider -

The Future for Marketing Research

Bob Kaden -

Focus on Values To Build a Customer-Centric Business

Howard Schneider -
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