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Ken Wells

Ken Wells
Database Marketing Solutions
Ken Wells is vice president of Database Marketing Solutions. He is an industry leader with more than 25 years of experience in the field of integrated marketing, encompassing consumer loyalty and CRM, new product development, database management, Internet, subscription and direct marketing, retail, B2B, advertising, catalog and broadcast.

How Do You Trump Willy Wonka? Align Your People to a Customer-Centric Organization

How do you build a better candy bar? You start by building a better organization, based on teamwork. I know this from personal experience....

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