(Munich and London, 20 September 2007) The launch of Cascade ICS (Intelligent Channel Solutions) a new international marketing agency was announced today. The new agency has been formed to address the specific needs of IT vendors targeting European markets via indirect channels.
With more than 80% of European IT sales now going through some form of channel, increasing competition and declining margins on commodity products, the pressure on vendors to improve the efficiency of their channel marketing operations is growing. Increasingly complex technology and the growing demand from end customers for complete solutions makes it even more important for vendors to ensure that their marketing is fully integrated and synchronised with their channels partners.
Cascade is a full-service agency dedicated to developing channel focussed marketing programmes for IT vendors seeking to increase sales via indirect channels. Based in Munich, with a satellite office in London, the new agency has a highly experienced management team, who between them have a track record of more than 40 years in international channel marketing with such leading IT organisations as IBM, HP, Fujitsu Siemens Computers and Tech Data.
Commenting on the launch, Alan Hill, Cascade’s Client Director and MD said: “As IT vendors become increasingly reliant on channels for the delivery of profitable growth, so the need to identify the right partners and to increase the efficiency and effectiveness of interaction with them becomes more important. At Cascade, we understand indirect marketing and, as an agency, are 100% focused on delivering effective channel solutions for technology vendors”
Cascade’s portfolio of services ranges from programmes to help vendors identify and recruit new resellers to loyalty, training and incentive programmes designed to deepen the relationships between vendors and their partners. Cascade provides all the skills and resources needed to support these programmes, from research and strategy development to telemarketing, training and communications.
Ralph Schnoering, Campaigns Director, Cascade, added: “An international reseller network is a formidable sales and support force and probably one of our customer’s most valuable assets. We use our unique insight into channel marketing to ensure that vendors use this asset to best effect”
Cascade ICS is open for business from today.
